How Much Does It Cost to Rent Out State Farm Arena? A Comprehensive Guide to Hosting Your Dream Event
Are you dreaming of hosting an event that truly stands out? Perhaps a grand corporate gala, a star-studded concert, a massive convention, or even a truly unforgettable private party? State Farm Arena in Atlanta, Georgia, offers an iconic and versatile venue to make your vision a reality. But before you get carried away with the glitz and glamour, one crucial question likely looms large: how much does it cost?
This comprehensive guide will break down the factors influencing rental costs, walk you through the booking process, and provide insights into what you can expect when planning your event at this premier arena.
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| How Much Does It Cost To Rent Out State Farm Arena |
Step 1: Define Your Dream Event! (And What It Means for Your Wallet)
Before we dive into numbers, let's get you thinking. What kind of event are you envisioning? This initial brainstorming is crucial because the type, size, and complexity of your event are the primary drivers of the rental cost.
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Concert or Sporting Event? Are you bringing a major musical act or an exhibition sports match? Full arena rentals for large-scale events will naturally be at the highest end of the spectrum.
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Corporate Meeting or Gala? Do you need a smaller, more intimate setting for a business conference, a product launch, or an elegant awards ceremony? State Farm Arena offers various club spaces, suites, and other rooms that cater to different capacities and needs.
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Private Party or Social Gathering? Thinking of a memorable birthday bash, a wedding reception, or a significant family reunion? Even smaller, specialized spaces within the arena can provide a unique backdrop.
Keep these initial thoughts in mind as we explore the details, as they will directly influence which spaces you consider and, consequently, your overall budget.
Step 2: Understanding the Rental Cost Components – Beyond Just the Space
Renting a venue like State Farm Arena isn't just about the square footage. There are several interconnected cost components that contribute to the final price.
2.1: The Base Venue Rental Fee
This is the fundamental cost for utilizing the space itself. It varies significantly based on:
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Size of Space: Renting the entire arena bowl will cost substantially more than renting a single suite or a club lounge.
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Event Type: A concert typically commands a different base fee than a corporate banquet due to factors like setup time, staffing needs, and potential revenue generation for the arena.
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Date and Time: Peak seasons, weekends, and evenings will generally incur higher costs than off-peak times or weekdays.
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Duration: A multi-day event will naturally be more expensive than a single-day affair.
While specific numbers are rarely publicly disclosed for full arena rentals, estimates suggest that renting the entire State Farm Arena for a large event could range anywhere from $120,000 to $200,000 or more. This is a ballpark figure and highly dependent on the specifics.
2.2: Ancillary Space Rentals
State Farm Arena boasts a variety of versatile spaces beyond the main bowl, each with its own pricing structure. These are ideal for smaller events or for supplementing a larger event with break-out rooms, VIP areas, or pre-function spaces.
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Club Spaces: The arena features several impressive club areas like the Atlanta Social Club, Concert Club, Delta SKY360° Club, Harrah's Cherokee Casinos Club, and Players Club. These can accommodate hundreds of guests (e.g., Concert Club capacity 600, Players Club capacity 800) and are perfect for receptions, banquets, or large meetings. Costs for these spaces would be significantly less than the full arena, but are still substantial and depend on size, duration, and specific services.
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Suites: For smaller, more exclusive gatherings, State Farm Arena offers a range of luxury suites:
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Atlanta Social Suites: Capacity around 16 guests.
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Loft Suites: Designed for 8-12 guests, often with communal lounge access.
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Top Golf Swing Suites: For a unique, interactive experience with simulators, accommodating up to 36 guests.
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Veranda Suites: Typically for 16 guests, located in the lower bowl, offering a private and luxurious experience.
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The cost of renting a private suite for an Atlanta Hawks game averages around $3,500 - $12,000, with prices fluctuating based on the opponent, day of the week, and suite size. For concerts, prices vary widely, starting from $1,500 for family events or lesser-known performers and reaching $7,000 and up for popular artists.
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2.3: Staffing and Operations
Tip: Review key points when done.
You can't just rent the building and expect it to run itself! Essential personnel are required for any event, and these costs will be factored in. This includes:
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Event Managers and Coordinators: To oversee logistics and execution.
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Security Personnel: For crowd control and safety.
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Ushering and Guest Services Staff: To assist attendees.
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Technical Staff: For sound, lighting, and AV production.
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Cleaning and Maintenance Crews: Before, during, and after your event.
2.4: Production and Technical Needs
The scale and nature of your event will dictate the technical requirements.
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Sound Systems: From basic PA systems to concert-grade audio.
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Lighting: General arena lighting, theatrical lighting, or custom designs.
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Audio/Visual Equipment: Projectors, screens, LED walls, microphones, etc.
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Staging: Custom stage setups, risers, and backdrops.
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Rigging: For hanging lights, speakers, or other equipment.
The more elaborate your production, the higher these costs will be.
2.5: Food and Beverage (Catering)
Unless your event is purely an arena rental with no F&B, catering will be a significant line item. State Farm Arena typically works with preferred caterers (Levy Restaurants).
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Menu Selection: From simple concessions to multi-course gourmet meals.
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Service Style: Buffet, plated dinner, food stations, passed appetizers.
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Beverage Packages: Soft drinks, beer, wine, full bar.
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For suites, estimated catering costs can range from $35-$50 per guest for beer and wine alone, $50-$75 for snacks with beer and wine, and $75-$150 per guest for a full meal with drinks. These are estimates, and full arena catering for thousands would be a custom quote.
2.6: Utilities and Infrastructure
Heating, ventilation, air conditioning (HVAC), electricity, and water usage contribute to the overall cost, especially for larger events.
2.7: Marketing and Ticketing (If Applicable)
If your event is open to the public and requires ticket sales, you'll need to factor in:
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Ticketing Platform Fees: (e.g., Ticketmaster fees).
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Marketing and Promotion: Advertising, social media campaigns, public relations.
2.8: Insurance and Permits
Most venues require event organizers to carry specific liability insurance. Depending on the event, permits from the city or state may also be necessary.
Step 3: The Step-by-Step Guide to Getting a Quote
Tip: Reading with intent makes content stick.
Ready to move from estimates to actual figures? Here's how to engage with State Farm Arena to get a tailored quote for your event.
3.1: Initial Contact and Inquiry
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Visit the Official Website: Start by visiting the "Host Your Next Event" or "Connect With Us / Book an Event" section on the official State Farm Arena website (statefarmarena.com). This is your primary resource for event booking information.
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Submit a Proposal Request: State Farm Arena typically has an online form to "Request A Proposal" for private events. This form will likely ask for key details about your event:
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Your Contact Information
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Organization Name (if applicable)
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Type of Event (e.g., Concert, Corporate, Private)
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Desired Dates (Primary and Alternatives)
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Estimated Attendance/Capacity Needed
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Specific Space Requirements (e.g., full arena, specific club, multiple suites)
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Any Special Requirements (e.g., elaborate staging, specific catering needs)
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Direct Contact (if available): While the form is preferred, the website may also list a phone number for their events team or sales representatives. You can try calling their main information line (404) 878-3000 or the Atlanta Hawks Sales number (866) 715-1500, as they manage many of the arena's events.
3.2: Detailed Discussion and Needs Assessment
Once you submit your inquiry, a representative from the State Farm Arena events team will likely contact you. This is your opportunity to:
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Elaborate on Your Vision: Clearly articulate your event goals, desired atmosphere, and specific needs.
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Discuss Technical Requirements: Go into detail about your AV, lighting, and sound needs.
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Review Catering Options: Discuss menus, dietary restrictions, and beverage service.
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Outline Staffing Needs: Understand the arena's standard staffing and any additional personnel you might require.
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Talk About Logistics: Load-in/load-out schedules, security protocols, parking, etc.
Be prepared to answer detailed questions, as the more information you provide, the more accurate their quote will be.
3.3: Receiving and Reviewing the Proposal
After your detailed discussion, the arena team will prepare a customized proposal. This document will typically include:
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Breakdown of Costs: Itemized list of rental fees, staffing, production, catering, and other charges.
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Terms and Conditions: Payment schedules, cancellation policies, insurance requirements, and other contractual details.
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Floor Plans and Layouts: Showing how the space will be configured for your event.
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Recommended Services: Suggestions for additional amenities or services based on your discussion.
Carefully review every line item. Don't hesitate to ask for clarification on anything you don't understand.
3.4: Negotiation and Contract Finalization
Depending on the scale of your event and your relationship with the venue, there may be some room for negotiation on certain aspects, especially if you have flexibility with dates or can commit to a multi-year agreement for recurring events. Once you're satisfied with the proposal, you'll move to contract finalization, which involves signing agreements and often submitting an initial deposit.
Step 4: Budgeting Beyond the Rental Fee
It's vital to remember that the arena rental fee is only one part of your overall event budget. Here are other significant costs to consider:
4.1: Talent and Entertainment
Tip: Read carefully — skimming skips meaning.
If your event involves performers (musicians, speakers, comedians), their fees will be a substantial expense. This includes:
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Artist Fees: For the talent themselves.
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Rider Requirements: Specific requests from artists (e.g., hotel accommodations, transportation, food, special equipment).
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Agent/Management Fees: If you're working with intermediaries.
4.2: Marketing and Promotion (External)
Beyond what the arena might offer, you'll likely have your own marketing budget for:
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Advertising: Digital ads, print ads, radio, TV.
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Public Relations: Hiring a PR firm to generate media buzz.
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Social Media Campaigns: Paid promotions and influencer collaborations.
4.3: Decor and Branding
Transforming the arena to match your event's theme or brand can be costly.
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Set Design and Fabrication: Custom backdrops, stages, and props.
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Florals and Linens: For tables and general ambiance.
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Branding Elements: Signage, banners, projection mapping.
4.4: Event Technology (Beyond Arena's Basic Offerings)
If you need specialized technology like interactive displays, virtual reality experiences, or advanced audience engagement tools, these will be additional costs.
4.5: Guest Experience Enhancements
Consider elements that elevate the guest experience:
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Transportation: Shuttles, valet services.
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Accommodations: Hotel blocks for out-of-town guests or performers.
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Merchandise: If selling event-branded items.
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Photography and Videography: To capture the memories.
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Favors or Gifts: For attendees.
4.6: Contingency Fund
Always allocate 10-15% of your total budget as a contingency fund. Unexpected expenses are common in event planning, and having this buffer will prevent last-minute panic.
Conclusion: Investing in an Unforgettable Experience
Renting State Farm Arena is a significant investment, but it offers an unparalleled opportunity to host an event of grand scale and impact in a world-class venue. While precise figures are reserved for direct consultation with the arena's events team, understanding the various cost components and following a structured inquiry process will empower you to plan effectively and bring your extraordinary event to life. Remember, the true "cost" is not just the dollar amount, but the unforgettable experience you create for your attendees.
Tip: Context builds as you keep reading.
10 Related FAQ Questions:
How to determine the best time of year to rent State Farm Arena for cost savings?
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Generally, off-peak seasons (e.g., summer months when the NBA season is not in full swing, or times without major concerts/holidays) and weekdays tend to offer lower rental rates compared to peak seasons, weekends, and evenings.
How to request a detailed proposal for event rental at State Farm Arena?
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Visit the "Host Your Next Event" or "Book an Event" section on the official State Farm Arena website and fill out their "Request A Proposal" online form with as much detail about your event as possible.
How to calculate catering costs for a private event in a State Farm Arena suite?
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Catering costs for suites vary, but generally range from $35-$50 per guest for basic drinks to $75-$150 per guest for a full meal with drinks. The final cost depends on your chosen menu, beverage package, and the number of guests.
How to inquire about available dates for renting State Farm Arena?
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Submit a proposal request through their website or contact their events team directly; they will check their calendar and inform you of available dates that align with your event type and desired timeframe.
How to reduce the overall cost of renting State Farm Arena for a large event?
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Consider off-peak dates, negotiate on specific services, minimize custom production elements, and carefully manage guest count and catering choices to optimize your budget.
How to arrange for security and staffing when renting State Farm Arena?
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Security and core operational staff are typically part of the arena's standard event services and will be included in your proposal. Any additional specialized security or staffing needs should be discussed during the planning phase.
How to manage ticketing and marketing for a public event hosted at State Farm Arena?
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State Farm Arena often partners with Ticketmaster for public events, and their fees will be a factor. For marketing, you'll need to develop your own strategy, which can involve digital advertising, PR, and social media campaigns.
How to secure a smaller event space within State Farm Arena, like a club or suite?
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For smaller events, directly inquire about their club spaces or suite rentals through the "Host Your Next Event" section or by contacting their suite sales team, specifying the type and size of your gathering.
How to understand the technical capabilities and equipment available at State Farm Arena for events?
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During your detailed discussion with the arena's events team, inquire about their in-house sound, lighting, and AV equipment, as well as their rigging capabilities. They can provide a technical packet outlining their offerings.
How to determine if my event requires additional permits or insurance beyond the arena's requirements?
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The State Farm Arena events team will advise you on their specific insurance requirements. For external permits (city, state), it's best to consult with a local event planner or the city's special events office, as requirements can vary based on event type and public access.
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