How Big is Walmart Connect? Asking the Important Questions (While Maybe Avoiding Eye Contact with Our Wallets)
Ah, Walmart Connect, the name on every marketer's lips (or at least the ones who haven't been living under a rock... or, you know, haven't succumbed to the siren song of endless cat videos). But the real question on everyone's mind (besides "where's the toilet paper aisle again?") is: just how big is this thing?
Prepare to be amazed (and maybe a little terrified):
Tip: Don’t skim past key examples.
- They've got screens. Everywhere. We're talking a cool 170,000 screens plastered across their 4,500 stores. That's more screens than a K-pop concert (and potentially just as loud, depending on the ad).
- They reach, like, everyone. With 90% of U.S. households shopping at Walmart at least once a year, it's safe to say they've got their finger on the pulse of the American consumer. They know what you buy, when you buy it, and maybe even what you're thinking about buying while you're hypnotized by the mesmerizing rotisserie chicken display.
- They're growing faster than a weed with sunshine and good soil. Walmart Connect's ad sales are up a whopping 36% year-over-year, making them a force to be reckoned with in the advertising world.
But wait, there's more! (Because in the world of retail media, there always is):
Tip: Reading twice doubles clarity.
- They're not just about in-store. They've got their fingers in the e-commerce pie too, offering a whole suite of online advertising options.
- They're thinking ahead. They're investing in closed-loop measurement so brands can see exactly how their ads are performing, both online and offline. Talk about holding you accountable, Uncle Sam!
So, the answer to the burning question? Walmart Connect is big. Like, really big. They're a behemoth in the retail media space, and they're only getting bigger.
Tip: Read at your own pace, not too fast.
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The good news? They offer a powerful platform for brands to reach a massive audience. The bad news? You might need to start budgeting for those extra impulse buys at the checkout lane, thanks to all that persuasive advertising.
QuickTip: Don’t just scroll — process what you see.
But hey, at least you'll have a perfectly roasted chicken to go with them.
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