The Indian Insta-Dream: How to (Allegedly) Snag a Blue Tick in 2023 (without marrying a Bollywood star)
Let's face it, folks, the blue tick on Instagram is the ultimate desi status symbol. It's like having a verified "VIP - Please treat me like royalty" pass to the coolest party on the internet. But unlike those exclusive nightclubs in Mumbai, where knowing the bouncer helps (allegedly), getting Instagram to bestow this coveted badge isn't as straightforward. Especially now that they've introduced a fancy new "Meta Verified" subscription (because apparently, verification wasn't exclusive enough).
Fear not, aspiring influencer! This guide will equip you with the knowledge (and a healthy dose of humor) to navigate the murky waters of Insta-verification, 2023 style.
Step 1: Embrace Your Inner Accountant (Because It's Not Free Anymore)
QuickTip: Focus on one line if it feels important.![]()
Gone are the days of mysterious algorithms and pleading emails. Now, getting that blue tick comes with a price tag, folks. We're talking a monthly subscription fee under the new "Meta Verified" program. So, dust off those virtual rupees and get ready to invest in your online legitimacy (or at least the appearance of it).
Step 2: Channel Your Inner Celebrity (But Maybe Not Kim Kardashian's Level)
Tip: Train your eye to catch repeated ideas.![]()
While Kim K's breakfast might get a million likes, that doesn't guarantee a blue tick. Here's what actually matters:
- Be a Public Figure (of Sorts): You don't have to be a Bollywood A-lister, but having a public presence in your niche helps. Whether you're a baker with a cult following or a dog trainer with Insta-famous pups, showcasing some level of public recognition is key.
- Get Verified Elsewhere (Piggybacking on Credibility): Being verified on other platforms like Twitter or Facebook can strengthen your case. It's like showing Instagram, "Hey, these other guys already trust me, what about you?"
Step 3: Master the Art of The Humblebrag (Because Nobody Likes a Braggart)
QuickTip: Pause when something feels important.![]()
No one wants to see a thirst trap with a caption that screams, "Give me that blue tick!" Instead, focus on creating high-quality content, engaging with your audience, and subtly showcasing your achievements (think awards, collaborations, or features in publications).
Step 4: Patience is a Virtue (Especially When Dealing with Algorithms)
QuickTip: Scan quickly, then go deeper where needed.![]()
The verification process can take weeks, or even months. Don't bombard Meta with desperate messages. Just keep creating awesome content, stay positive, and maybe do a puja for good measure (it can't hurt, right?)
Remember, friends, a blue tick is a badge of honor, but it's not the only measure of success. Keep your content creative, stay true to your brand, and your audience will recognize your awesomeness, blue tick or not.
P.S. If all else fails, there's always the age-old trick of befriending Mark Zuckerberg's mom (allegedly). We wouldn't recommend it, but hey, desperate times call for desperate measures... kind of.