So You Want to Joule Up Your Portfolio? A Totally Serious (Not Serious) Guide to Buying Joules Shares
Ah, Joules. The name conjures images of breezy coastlines, cheery raincoats, and that unmistakable whiff of...well, what exactly does a Joules store smell like? Is it optimism? Maybe a touch of regret for that third slice of cake? Whatever it is, Joules was once a retail darling, gracing high streets and tempting us all with their quirky take on country chic. But then, things took a bit of a tumble.
Hold on a Sec, Didn't Joules, Like, Disappear?
Tip: Keep the flow, don’t jump randomly.![]()
Bingo! You're on the money (much like you won't be with Joules shares). Back in November 2022, Joules went into administration, which basically means they threw in the towel and said, "Thanks for the memories, but we're outta here." So, you can't exactly buy shares in the traditional sense.
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But But But... I Still Want a Slice of the Joules Action (Even if it's a Moldy Slice)!
QuickTip: A short pause boosts comprehension.![]()
Fear not, intrepid investor (or should I say, intrepid gambler?), because there are a couple of ways you can still get your Joules fix...kind of.
QuickTip: Check if a section answers your question.![]()
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Become an Archaeological Digger of the Stock Market: This involves scouring the internet for any whisperings of a phoenix-like rise from the ashes. Maybe a daring private equity firm will buy the Joules brand and relaunch it? Maybe they'll unearth a hidden cache of perfectly distressed beanies in a forgotten warehouse? It's unlikely, but hey, stranger things have happened (like, you reading this very article).
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Invest in Next: Remember that whole "administration" thing? Well, clothing giant Next swooped in and bought some of Joules' assets. So, if you truly believe in the enduring power of the Joules aesthetic, then maybe throwing some money at Next is a consolation prize. Just picture it - your portfolio will be whispering sweet nothings of Breton stripes and floral prints.
Words of Warning (Because Let's Be Real Here):
- This is not financial advice. This is the ramblings of a wordsmith who enjoys a good pun.
- Investing in Joules (or Joules-adjacent) is a high-risk move. There's a good chance your returns will be about as impressive as a slightly moth-eaten cardigan.
- Do your own research! Don't base your financial decisions on a humorous article about buying shares in a defunct clothes shop.
How To Buy Joules Shares |
The Final Joule
So, there you have it. While buying Joules shares might not be the most conventional investment strategy, hey, at least it's a conversation starter. Just be prepared to explain why you're so bullish on the future of slightly overpriced wellies.