How to Snag the Coveted Blue Tick of Business Bliss (and Avoid Looking Like a Doofus in the Process)
Ah, the blue tick. That little badge of honor on Instagram that separates the Beyonces from the basic Beckys (no offense, Beckys). It screams legitimacy, boosts your ego by approximately 37%, and makes those pesky imposter accounts look even more, well, imposter-y.
But my friend, the road to verification isn't paved with rose petals and sponsored content deals (although those wouldn't hurt). It requires a sprinkle of strategy, a dollop of effort, and a whole lot of hoping that Mark Zuckerberg wakes up feeling generous.
So, buckle up, aspiring Insta-mogul, as we delve into the not-so-secret world of getting verified.
Tip: Pause if your attention drifts.
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| How To Get The Blue Tick On Instagram For Business |
First Things First: Do You Deserve the Blue Tick?
Hold on there, tiger. Before you start prepping your acceptance speech (because, let's be honest, who wouldn't write one?), a reality check is in order.
Instagram's verification process is shrouded in more mystery than a Kardashian birthday party guest list. But generally, they're looking for accounts that represent well-known businesses or brands. Think Nike, not your neighborhood lemonade stand (unless that lemonade stand is run by Beyonc�'s kids, then maybe).
Tip: Stop when confused — clarity comes with patience.
Bold text for emphasis: Does your business have a public presence outside of Instagram? News articles, awards, a website that doesn't look like it was built in 1999 – all these things help convince Insta that you're the real deal.
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Okay, I Think I Qualify. Now What?
Excellent! Now it's time to put on your best "influencer-requesting-a-free-vacation" charm and head over to your account settings. There's a hidden button (because apparently, Instagram enjoys a good treasure hunt) called Request Verification. Fill out the application honestly, and be prepared to provide proof of your business's awesomeness. This could be a utility bill with your business name on it, or a tax document that doesn't involve questionable write-offs (looking at you, uncle Joe).
Tip: Read actively — ask yourself questions as you go.
Here's the funny part: There's no guarantee you'll get the blue tick, even if you follow all the rules. It's like applying to that Ivy League college – competitive, stressful, and might leave you questioning your entire life path.
Word to the wise: Don't pester Instagram with multiple requests. Nobody likes a naggy neighbor, not even social media platforms.
Tip: Break long posts into short reading sessions.
Didn't Get the Blue Tick? Don't Fret! Be Better Than a Blue Tick!
Okay, so maybe Instagram didn't recognize your brilliance this time around. But fret not, grasshopper! Here are some ways to build your brand and make that blue tick chase you:
- Up your Instagram game: Create high-quality content, engage with your audience, and collaborate with other businesses. Basically, become the Instagram Beyonce everyone wants to be friends with.
- Get featured in the news: PR magic can work wonders!
- Run targeted ads: Spread brand awareness and show Instagram that people actually care about you (besides your mom).
Remember, the blue tick is a cherry on top, not the whole sundae. Focus on building a strong, authentic brand, and the verification will hopefully follow (or you'll be so successful you won't even care anymore).
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