So You Wanna Be Spielberg (But for Selling Houses)? How to Make a Property Video That Won't Put People to Sleep
Let's face it, real estate photos are like online dating profiles - they only show the best angles (and sometimes hide a creepy taxidermy collection in the basement). That's where the humble property video swoops in, like a knight in shining armor...except instead of rescuing a princess, it's rescuing potential buyers from a world of blurry pictures and misleading captions.
But hold on there, Maverick (Top Gun reference, are you keeping up?), before you grab your selfie stick and declare yourself the next Scorsese of suburbia, there are a few things to consider.
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| How To Make A Property Video |
Gear Up (But Maybe Not Like MacGyver)
You don't need a million-dollar camera to make a decent property video. A good quality smartphone can do the trick, but if you're feeling fancy, a DSLR or mirrorless camera with a wide-angle lens will be your best friend. Pro tip: Invest in a tripod – shaky footage is the VHS equivalent of real estate videos. Nobody wants that.
Now, about that microphone attachment you saw on TikTok...let's just say your phone's built-in mic will probably suffice. Unless you're filming in a hurricane, or your neighbor practices tuba every afternoon, you should be golden.
Tip: Read once for flow, once for detail.
Lighten Up, Buttercup (Literally)
Natural light is your BFF. Open those curtains, blinds, and windows wider than your grandma's smile when you tell her you're finally moving out. Avoid harsh shadows and aim for an even, diffused light. If you absolutely must film when the sun has gone walkabout (or if you're showcasing a basement that resembles a vampire's lair), invest in some soft lighting.
Bonus points for strategically placed fairy lights. They add a touch of whimsy and make everything look instantly more "Instagrammable."
Stage It (But Not Like a Helicopter Parent)
De-clutter like your life depends on it. Potential buyers don't need to see your extensive porcelain cat collection (unless they're also big fans of feline figurines). Make the rooms feel spacious and airy. Tidy up those stray toys, hide the overflowing laundry basket, and for the love of all things holy, put the toilet seat down!
QuickTip: Use the post as a quick reference later.
Pro tip: Add a pop of color with fresh flowers or throw pillows. It'll make the place feel more inviting and distract from any lingering paint chip disasters.
Action! But Not Too Much Action
This isn't an episode of The Fast and the Furious. Slow and steady wins the race (or in this case, the sale). Glide through the rooms, showcasing the space without making viewers feel seasick. Don't forget those detail shots – the sparkling kitchen countertop, the cozy fireplace, the ridiculously large bathtub that could double as a small swimming pool (because let's be honest, who doesn't want that?).
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And for the love of all things holy, please avoid shaky zooms.
Tip: Check back if you skimmed too fast.
Sound It Out (But Maybe Hit Mute on Uncle Steve)
Background noise is the enemy of a good property video. Turn off the TV, silence the barking dog (or creatively edit it out later), and politely ask Uncle Steve to hold off on his accordion practice.
Upbeat music can add some personality to your video, but keep it light and unobtrusive. Nobody wants their dream home soundtrack to be a heavy metal band.
Speak Up (Unless You Have a Razord-Sharp Script)
If you're including narration, practice, practice, practice! Speak clearly and avoid rambling. A short, informative script will keep viewers engaged. If public speaking isn't your forte, some upbeat background music might be the way to go.
Tip: Reading with intent makes content stick.
Edit Like a Boss (But Maybe Not Your Real Boss)
There's a reason why even the pros use editing software. It's your chance to stitch everything together, add some titles, and maybe even throw in a cool transition or two (but don't go overboard with the Ken Burns effect).
Keep it short and sweet. Aim for a video that's under 3 minutes long. Attention spans these days are shorter than a goldfish's memory.
And Finally, Release It to the Wild (But Not Like a Balloon Animal)
Upload your masterpiece to all the major listing platforms and share it on social media. Be sure to include a catchy description that highlights the property's best features.
Congratulations, you're now a property video pro! Just remember, a little planning, some creativity, and a dash of humor can go a long way in making your video stand out from the crowd. Now go forth and sell that house!
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