The Role of Engagement in Email Campaign Success
Engagement should be at the forefront of your email campaign creation. For your list subscribers, the main task is to receive high-quality content that is both desirable and relevant, meaning that they have signed up for your newsletter and are still interested in receiving it. That's the point.
Having a high level of engagement with your audience, such as good open rates, high click-through rates, low bounces, and low spam complaints, shows mailbox providers that your emails are trustworthy. Email providers (like Gmail and Yahoo) are more likely to place your messages in users' inboxes rather than filtering them as spam or blocking them completely. Likewise, why invest time and resources in a campaign that never reaches your target audience or ends up in the spam or junk folder, when you can improve your results in advance by using modern spam testing services?
Why Do Your Emails End Up in The Spam Folder?
There are many different reasons why your emails end up in the Spam folder. In general, spam is any irrelevant or unsolicited email sent to people. If a recipient hasn't given you their permission to send them emails, they will likely mark your email as spam or manually move it to the spam folder. If this happens, it is a big risk to keep this recipient on your list. Since many anti-spam laws require you to stop sending emails to people who do not opt-in, continuing to send emails to these people may be a violation of anti-spam regulations.
When a large number of your emails are flagged as spam, you risk significantly damaging your reputation as a trusted sender. Also, the use of spammy words and other malicious practices may be perceived differently by different email service providers' algorithms, as they use their own machine-learning techniques to determine which emails are accepted and go to the inbox and which are rejected or filtered as spam. This is where the spam test comes in, giving you a clear picture of how different spam filters will check the content of your email and what decision they will make in the end.
How to Check Your Email for Spam with GlockApps?
Deliverability issues can make or break email marketing success because every undelivered email is a missed opportunity. To achieve better inbox placement, use the dedicated Inbox Insight tool from GlockApps, which will rate your email from 1 to 100 and show you in detail exactly where your emails end up in the recipient's final inbox: the main Inbox, the Promotions Tab, or the notorious Spam folder.
Regardless of what ESP you use, a comprehensive solution from GlockApps will help you instantly identify and solve email delivery problems from start to finish. An accurate email deliverability test allows companies and marketers to see problems in time and take strategic steps to solve them.
Go to the Inbox Insight tool and start the Manual Test, select spam filters and email service providers, copy and paste the ID string in your email content, copy the seed list in the clipboard, send your message to them, and then click the View Report button to evaluate your results.
Conclusion
Constantly checking email deliverability and sending emails to fully subscribed lists, focusing on maintaining an engaged audience, continuously working on improving content, and regularly deleting inactive contacts are the things you should focus on to increase your inbox placement and boost your revenue.
