So You Wanna Ditch Your Business Nickname? How to Change Your DBA Name in New York (Without Crying in Public)
Let's face it, choosing a business name can be like picking out a middle school yearbook quote: exciting at first, then deeply regrettable a few years later. Maybe your bakery's initial charm of "Cupcakes of Doom" isn't quite pulling in the wedding cake clientele you desire. Or perhaps your dog-walking service, "Pawsome Pups," feels a tad...derivative. Whatever the reason, a DBA name change is calling your name (though hopefully this time it'll be a name you won't cringe at in five years).
Don't Worry, It's Not Brain Surgery (But Maybe Hire a Lawyer for That)
Changing your DBA (Doing Business As) name in New York isn't exactly rocket science, but it does involve a little paperwork and some official footwork. Fear not, intrepid entrepreneur! This guide will walk you through the process, from brainstorming a new name that won't make your grandma side-eye you, to filing the necessary forms (without getting lost in a bureaucratic labyrinth).
Step 1: Brainstorming Bonanza! Find a New Name Worthy of Your Business
This is where the magic happens! Grab a pen, some napkins (or a fancy notebook, if you're feeling boujee), and unleash your inner wordsmith. Here are some tips to get those creative juices flowing:
- Channel your inner Shakespeare (without the olde English) - Think descriptive, catchy, and something that reflects your brand.
- Do your due diligence! - Make sure the name you choose isn't already trademarked by some other business hog. A quick Google search can be your friend here.
- Keep it short, sweet, and internet-friendly. - Long, complicated names are a recipe for typos and frustrated customers.
Step 2: File, File, File Away (The Fun Part...Maybe)
Once you've got your new moniker locked down, it's time to get official. Here's what you need to do:
- Fill out a snazzy form called a "Certificate of Amendment of Certificate of Assumed Name." You can find this on the New York Department of State's website (https://dos.ny.gov/).
- Dust off your checkbook (or credit card). There's a filing fee, so be prepared to shell out some cash (it's not a fortune, but it's not free pizza either).
- Send that paperwork on its merry way! You can mail it in or file online (because, hello, 21st century!).
Step 3: Patience is a Virtue (Especially When Dealing With Bureaucracy)
The waiting game begins! It can take a few weeks for the state to process your paperwork. But fret not, use this time to:
- Announce your new name to the world with a flourish! Update your website, social media, and business cards. Maybe even throw a renaming party (with actual pizza this time).
- High-five yourself! You tackled the not-so-daunting task of changing your DBA name.
Bonus Tip: Don't Forget Your County Clerk!
In some cases, you might also need to file with your county clerk's office. Check with them to be sure you're crossing all your Ts and dotting all your Is.
FAQs: Your DBA Name Change Questions Answered
How to Check If My New Name is Available?
A quick online search can help you determine if the name is already trademarked.
How Much Does it Cost to Change My DBA Name?
The filing fee is currently $121.
How Long Does it Take to Change My DBA Name?
It can take a few weeks for the state to process your paperwork.
How Do I Know If I Need to File With My County Clerk?
Contact your local county clerk's office to inquire about any additional filing requirements.
How Do I Make Sure My New Name is Awesome?
See Step 1: Brainstorming Bonanza! Let your creativity flow and remember, a great name is one you won't regret in the future (unlike that regrettable middle school yearbook quote).
