Ah, the ETRADE baby! A true icon of Super Bowl advertising and a character that lodged itself firmly in the pop culture lexicon. Isn't it fascinating how a talking infant can become so memorable in the fast-paced world of finance and advertising? If you've ever wondered about the origins of this tiny titan of trading, you're in the right place. Let's embark on a journey to uncover the "age" of the original ETRADE baby!
The Enigma of the E*TRADE Baby's Age: A Deep Dive
The question "how old is the original E*TRADE baby?" isn't as straightforward as it seems, because we're talking about a fictional character in a long-running advertising campaign. However, we can pinpoint the age of the campaign itself and understand the concept behind the baby's persona.
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| How Old Is The Original Etrade Baby |
Step 1: Engage with the Mystery – Do You Remember the First Time You Saw Him?
Before we dig into the facts, take a moment to recall your first encounter with the E*TRADE baby. What was your initial reaction? Were you amused, confused, or perhaps a little unnerved by a baby talking about stock portfolios? This character certainly made an impression, and understanding that initial impact is key to appreciating his longevity.
Step 2: Unveiling the Birth of a Legend – The Super Bowl Debut
The original E*TRADE baby made his grand entrance onto the national stage during one of the biggest advertising events of the year: the Super Bowl.
Sub-heading: The 2008 Super Bowl XLII Ad
The very first ETRADE baby commercial* aired during Super Bowl XLII on February 3, 2008. This was the ad where the baby was seen at a computer, discussing his stock trades with surprising financial acumen, and famously, spitting up after a market dip. The ad's brilliance lay in its unexpected humor and the simple message it conveyed: if a baby can understand and use E*TRADE, then anyone can.
QuickTip: Slow down when you hit numbers or data.
Therefore, the "original ETRADE baby" as a character concept and advertising phenomenon, was "born" in February 2008.*
Sub-heading: The Voice Behind the Tiny Mogul
While the baby on screen was, of course, an actual infant, the distinctive voice that brought the character to life belonged to comedian Pete Holmes. He provided the witty, slightly sardonic, and surprisingly mature commentary that made the baby so endearing and memorable. So, while the visual baby aged, the voice remained consistent for a significant period of the campaign's run.
Step 3: The Baby's "Growth" and Campaign Evolution
While the actual child actors portraying the ETRADE baby naturally grew up over time, the character of the ETRADE baby in the commercials remained perpetually a baby, albeit one with increasingly diverse (and humorous) financial adventures.
Sub-heading: A Recurring Super Bowl Star
The E*TRADE baby quickly became a Super Bowl staple, returning year after year with fresh jokes and new scenarios. He's been seen discussing market crashes, dabbling in various hobbies (always with a financial twist), and even attending a wedding as a "best baby."
Sub-heading: Brief Retirement and Triumphant Return
Tip: Jot down one takeaway from this post.
The ETRADE baby campaign was retired for a period, with his last appearance in 2014. However, due to popular demand and the enduring recognition of the character, he made a triumphant return in the Super Bowl ad during 2022. This return highlighted the character's enduring appeal and ETRADE's understanding of its brand identity. He has continued to appear in subsequent Super Bowl ads, including in 2023 and 2024.
Step 4: Calculating the Campaign's "Age"
Given that the original E*TRADE baby commercial first aired on February 3, 2008, we can calculate the age of the original campaign as of today, July 7, 2025.
From February 3, 2008, to February 3, 2025, is exactly 17 years.
From February 3, 2025, to July 7, 2025, is approximately 5 months and 4 days.
So, as of today, July 7, 2025, the original E*TRADE baby advertising campaign is approximately 17 years and 5 months old.
It's important to remember that while the concept of the E*TRADE baby is this old, the actual babies used in the commercials would have been infants or toddlers at the time of filming, and those individuals would now be grown adults.
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Frequently Asked Questions about the E*TRADE Baby
Here are 10 related FAQ questions, all starting with "How to," along with their quick answers:
How to calculate the exact age of the E*TRADE baby campaign?
To calculate the exact age of the E*TRADE baby campaign, determine the number of years and months from its debut on February 3, 2008, to the current date.
QuickTip: Stop scrolling fast, start reading slow.
How to find the original E*TRADE baby commercial?
You can find the original ETRADE baby commercial by searching "ETRADE Super Bowl 2008 commercial" on YouTube or advertising archive websites like iSpot.tv.
How to identify the voice actor of the E*TRADE baby?
The voice actor for the E*TRADE baby is comedian Pete Holmes.
How to know if the E*TRADE baby commercials are still running?
Yes, the E*TRADE baby commercials are still running; the character made a return in the 2022 Super Bowl and has appeared in subsequent campaigns.
How to understand the concept behind the E*TRADE baby campaign?
The E*TRADE baby campaign aims to illustrate the simplicity and accessibility of online trading, suggesting that if a baby can do it, anyone can.
Tip: Reread tricky sentences for clarity.
How to view a timeline of the E*TRADE baby's appearances?
You can find timelines or lists of ETRADE baby commercials on advertising industry websites, fan wikis, or by searching for "ETRADE baby commercial history."
How to explain the E*TRADE baby's enduring popularity?
The E*TRADE baby's enduring popularity can be attributed to its unique humor, unexpected character concept, and its consistent presence during high-profile events like the Super Bowl.
How to differentiate between the various E*TRADE baby ads?
You can differentiate between the various E*TRADE baby ads by noting the different scenarios and jokes presented in each commercial, such as the initial "boom" and spit-up, or later ones featuring other baby characters or new financial concepts.
How to learn more about the advertising agency behind the E*TRADE baby?
The original E*TRADE baby commercials were created by the advertising agency Grey New York, and later by MullenLowe. You can research their work on their respective websites or advertising industry publications.
How to watch all E*TRADE baby commercials in one place?
While there might not be one single official compilation, many YouTube channels and advertising archives feature playlists or collections of E*TRADE baby commercials, allowing you to watch them chronologically.
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