So You Wanna Be a Fancy Pants with a DBA in Oakland County, Eh?
Let's face it, "John's Plumbing" just doesn't have the same ring to it as "The Pipeslayers of Paradise." But hey, if John likes his name, more power to John. The point is, if you're running a business under a name different from your own gloriously unique moniker, you need a DBA (Doing Business As). It's like a superhero cape for your business name – lets everyone know who's saving the day (or unclogging the drains).
Don't Get Lost in the Name Game!
Before you rush out and claim "McSuperService" (probably trademarked already), there's a little legwork to be done. First things first, you gotta check for availability. Oakland County Clerk's Office has a nifty online search tool to see if your dream name is already snagged by some other superstar in the making.
Pro Tip: Be creative! There's a whole world of wordplay and puns out there waiting to be your business name. Just avoid anything too similar to existing names or that might be, well, let's just say "unprofessional." Unless you're going for a whole "medieval plumbing" vibe, "Ol' Reliable Chamberpots" might not be the best choice.
Filing Your DBA: Easier than Climbing Mount Boring
Once you've got your winning name, head on down to the Oakland County Clerk's Office (or mail them the paperwork, if you're feeling less social). You'll need to fill out a form (shocking, we know) and pay a measly $10 fee. That's like, two fancy coffees – a steal for the super power of a legal business name!
Important Note: This process applies to sole proprietorships and partnerships. If you're a fancy LLC or corporation, you'll need to file with the Michigan Department of State instead. Don't worry, they have comfy chairs there too, probably.
Congratulations! You're Officially a DBA-wielding Business Ninja!
Now you can strut your stuff with your new business name, knowing you've followed the rules. Go forth and conquer the marketplace (or at least get those pipes flowing freely)!
Remember: This DBA certificate is good for five years, so set a reminder in your phone for renewal time. Unless you're planning a complete business name overhaul every five years, which, hey, could be a fun marketing strategy! "John's Plumbing is now... Sparkle Unicorns Plumbing!"
DBA Filing FAQ
How to search for name availability?
The Oakland County Clerk's Office website has a free online business name search tool.
How much does it cost to file a DBA?
The filing fee is $10.
How long does a DBA last?
A DBA certificate is valid for five years and needs to be renewed.
Where do I file a DBA if I'm an LLC or corporation?
LLCs and corporations file with the Michigan Department of State.
Do I need a lawyer to file a DBA?
No, you don't necessarily need a lawyer to file a DBA. The process is fairly straightforward.
💡 This page may contain affiliate links — we may earn a small commission at no extra cost to you.
