What is Fortnum And Mason London

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Fortnum & Mason: Purveyors of Posh Nosh and Fancy Fripperies Since 1707

Buckingham Palace's Favorite Corner Shop (Well, Maybe)

Ever wondered where the Queen gets her Darjeeling fix? Or perhaps you're on the hunt for the fanciest marmalade this side of the Thames? Well, my friend, look no further than Fortnum & Mason, a London institution that's been doling out delightful treats and posh picnicware for over 300 years.

From Humble Beginnings to Royal Warrants (Yes, Really!)

It all started in 1707 with a chap named Hugh Mason, who – legend has it – saw a golden opportunity in all those leftover candle stubs from Buckingham Palace (waste not, want not!). He teamed up with William Fortnum, and together they built an empire of exquisitely packaged edibles. Fast forward a few centuries, and Fortnum & Mason boasts a royal warrant (a fancy way of saying the Queen shops there) and a reputation for quality that's as dependable as Big Ben.

A Wonderland for the Senses (and the Wallet)

Step inside the iconic Piccadilly store, and prepare to be dazzled. Walls adorned with glittering tea caddies, shelves overflowing with exotic jams and biscuits, the air thick with the aroma of freshly brewed coffee – it's enough to make your inner gourmand do a jig. Don't miss the Food Hall, a treasure trove of gourmet delights from around the globe. Here you'll find everything from Scottish smoked salmon to tins of caviar (because who doesn't need a touch of luxury in their life?).

More Than Just Fancy Food (But Mostly Fancy Food)

While food is undoubtedly Fortnum & Mason's forte, they also cater to the more, ahem, refined shopper. Think luxurious cashmere scarves, quirky homeware that would make any interior designer swoon, and even a dedicated floor to beauty products (perfect for pampering yourself after indulging in all those pastries).

Don't Forget the Fancy Hampers!

Fortnum & Mason is legendary for its hampers, wicker baskets overflowing with goodies that make the perfect gift (or, let's be honest, a treat for yourself). From gourmet cheese selections to decadent chocolate hampers, there's a Fortnum & Mason hamper to suit every taste and budget (well, almost every budget).

How to Fortnum & Mason Like a Pro: A FAQ

How to get there? The main store is located at 181 Piccadilly, London. There are also branches at St Pancras Station and Heathrow Airport.

How much does it cost? Let's just say it ain't your corner shop. But you can find some delightful treats at reasonable prices.

How to dress? Smart casual is a safe bet. Though, if you want to go full-on fancy, they won't judge (they might even be impressed by your commitment to the Fortnum & Mason aesthetic).

How to avoid a sugar rush? Pace yourself! There are so many delicious things to try, but don't go overboard (unless you have a very understanding dentist).

How to impress your friends? Casually drop into conversation that you just popped by Fortnum & Mason (name-dropping never hurts, right?).

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