How Much Did The New York Times Buy Wordle For

People are currently reading this guide.

Wordle: The Million-Dollar Word Game

So, you've heard the rumors, seen the headlines, and maybe even felt a pang of jealousy towards some random dude named Josh Wardle. That's right, we're talking about Wordle, the little word game that could (and did) fetch a pretty penny.

Wordle: From Bedroom to Billions

It's a tale as old as time (or at least as old as the internet): guy makes a fun little thing in his spare time, it blows up, and suddenly he's negotiating with media giants. Josh Wardle, the unassuming creator of Wordle, went from coding for fun to counting millions in a matter of months.

The question on everyone's lips (or at least, on the lips of everyone who cares about this sort of thing) is: just how much did the New York Times shell out for this digital word puzzle? Well, the exact figure is shrouded in as much mystery as the Wordle of the day, but we can make an educated guess.

Reports suggest that the deal was in the "low seven figures," which is a fancy way of saying "more than a million bucks." So, yeah, Wordle is officially more valuable than your car, your house, and probably your entire life savings combined.

Why Did the NYT Buy Wordle?

You might be wondering why a venerable institution like the New York Times would spend millions on a silly little game. Well, it's all about the subscribers, baby. The NYT has been on a mission to boost its digital subscriptions, and Wordle is seen as a way to attract new readers and keep existing ones engaged.

It's a classic case of "if you can't beat 'em, buy 'em." Instead of competing with countless Wordle clones, the NYT decided to just buy the original and slap its name on it.

The Future of Wordle

So, what does this mean for the future of Wordle? Will it become a subscription-only affair? Will it be overrun with ads? Will they start charging for extra guesses? Honestly, your guess is as good as mine.

But for now, we can enjoy the fact that Wordle is still free to play and continues to be a daily source of joy, frustration, and a healthy dose of competition. Just don't get too attached to your winning streak, because who knows, tomorrow's word might be a total stumper.

How To... Wordle FAQs

  • How to play Wordle: Start by guessing a five-letter word. The game will show you which letters are correct, in the wrong place, or not in the word at all. You have six tries to guess the word.
  • How to share your Wordle score: Once you've solved the puzzle, you'll be given a shareable grid. Click the share button to copy it to your clipboard and paste it wherever you want to brag (or complain).
  • How to avoid Wordle spoilers: If you're not ready to play yet, be careful what you click on social media. People love to share their scores and, unfortunately, sometimes they include the answer.
  • How to get better at Wordle: Practice makes perfect! The more you play, the better you'll become at guessing the right words. You can also try using different strategies, like starting with a word that contains a lot of vowels.
  • How to cope with a Wordle losing streak: Take a deep breath, go for a walk, and remember that there's always tomorrow. Or, you know, just blame it on the Wordle gods.
2318240815104043753

You have our undying gratitude for your visit!