Do you ever wonder how some actors become so synonymous with a brand that their real name almost fades into the background? Kevin Miles as "Jake from State Farm" is a perfect example! It's a journey that combines talent, a bit of luck, and smart marketing. Ready to dive into the fascinating story of how Kevin Miles stepped into those iconic khakis and became the friendly face of State Farm? Let's go!
The Evolution of an Icon: How Kevin Miles Became Jake from State Farm
The "Jake from State Farm" character has become a cultural touchstone, a symbol of helpfulness and approachability in the world of insurance. But the journey of this character, and the actor who currently portrays him, Kevin Miles, is a testament to both clever advertising and the power of a genuine performance. It's a story of an aspiring actor seizing a unique opportunity and transforming a simple commercial role into a household name.
Step 1: Understanding the Legacy – The Original Jake
Before Kevin Miles entered the scene, there was another Jake from State Farm. Believe it or not, the original "Jake" was not a professional actor but a real State Farm employee named Jake Stone. In 2011, State Farm launched a commercial that became an instant classic. It featured a husband on the phone at 3 a.m., whispering about insurance, only for his suspicious wife to overhear and demand, "Who are you talking to?" His simple, deadpan reply, "It's Jake... from State Farm." followed by his wife's skeptical, "What are you wearing, 'Jake from State Farm'?" and his iconic, "Uh... khakis." cemented the character in pop culture history.
Why this matters: The original Jake set a precedent for authenticity and a relatable, "everyman" charm. This foundation was crucial for the character's longevity and paved the way for Kevin Miles to build upon it.
Step 2: State Farm's Vision for a Modern Jake
Fast forward to 2020. State Farm decided to refresh the beloved "Jake" campaign. The insurance giant aimed to bring a fresh perspective to the character, expanding his role and reflecting the company's commitment to diversity and inclusion. This meant looking for a professional actor who could embody the spirit of "Jake" while bringing a new energy to the role.
Key takeaway: Brands often evolve their mascots and campaigns to stay relevant and connect with broader audiences. This strategic decision by State Farm opened the door for a new iteration of Jake.
Step 3: Kevin Miles' Journey to Hollywood – The Aspiring Actor
Before he was "Jake from State Farm," Kevin Miles Julian Mimms was an aspiring actor with a strong foundation in theater. Born and raised on the South Side of Chicago, Miles pursued his passion for acting from a young age, even playing Lord Capulet in a school production of Romeo and Juliet. He honed his craft, graduating with a Bachelor of Fine Arts from the Conservatory of Theater Arts at Webster University.
After college, like many aspiring actors, he moved to Los Angeles to chase his dream. His early days were marked by the typical struggles of the industry:
He sometimes slept in his car for the first few months because he couldn't afford an apartment.
For his first two years in Los Angeles, he didn't even have an agent.
Despite these challenges, Miles persevered, landing roles in commercials for various companies and guest spots on television shows like Criminal Minds, S.W.A.T., and iCarly. These experiences, though smaller, were crucial in building his resume and on-camera skills.
Lesson learned: Success in acting often involves years of dedication, perseverance, and taking on various roles, big or small, to build experience.
Step 4: The Audition that Changed Everything – A Twist of Fate
In 2020, Kevin Miles went to an open casting call for the role of Jake in a State Farm advertisement. This was the moment his hard work and resilience would be put to the ultimate test.
Here's the interesting part: During the wardrobe briefing for the audition, actors were told to wear a red shirt and khaki pants – the signature "Jake" uniform. Miles, however, forgot this crucial detail. Despite this minor oversight, his audition tested exceptionally well with focus groups. His natural charm, authenticity, and ability to connect with the material shone through.
The unexpected advantage: Sometimes, not adhering strictly to every rule can actually highlight your unique qualities. Miles' performance clearly transcended the wardrobe mishap, demonstrating his inherent fit for the character.
Step 5: Stepping into the Khakis – Becoming the New Jake
Miles was chosen for the role, and in July 2020, he traveled to Austin, Texas, to begin filming State Farm advertisements. Due to the COVID-19 pandemic, he spent several months in semi-isolation on a ranch complex, filming extensive content. This intense period allowed him to deeply immerse himself in the character and understand State Farm's brand message.
His portrayal quickly resonated with audiences. Miles brought a friendly, approachable, and trustworthy demeanor to "Jake," making the character feel both familiar and fresh. He modeled his version of Jake after Will Smith's character in Hitch, aiming for an "everybody's a homie" vibe.
The impact: Kevin Miles' performance propelled "Jake from State Farm" to new heights of popularity. He began appearing in high-profile commercials, including Super Bowl ads alongside celebrities like Drake, Patrick Mahomes, Arnold Schwarzenegger, and even the original Jake Stone in a "passing of the torch" moment.
Step 6: Beyond the Commercials – The Rise of a Star
Kevin Miles's role as "Jake from State Farm" has catapulted him into national recognition and given him a platform far beyond traditional commercial acting.
He has amassed over a million followers on TikTok.
He has appeared on The Tonight Show Starring Jimmy Fallon.
He is frequently seen at major sporting events, interacting with athletes.
He even voiced Jake in the NBA 2K video games.
While he acknowledges the unique challenge of being recognized more as "Jake" than as Kevin Miles, he views this role as a significant stepping stone in his career. He continues to express gratitude for the opportunities it has provided and hopes to expand into diverse film and television roles, following in the footsteps of actors he admires like Sidney Poitier and Denzel Washington.
A defining role: For many actors, a breakthrough commercial can open doors to a wider range of opportunities and establish them as recognizable faces in the industry.
How to Become a Commercial Actor: A Step-by-Step Guide (Inspired by Kevin Miles' Journey)
If Kevin Miles's story inspires you to pursue a career in commercial acting, here's a general guide to help you navigate the path. While there's no single formula, these steps can increase your chances of success.
Step 1: Cultivate Your Craft and Skills
Acting Classes and Training: This is fundamental. Enroll in acting classes focusing on on-camera techniques, improvisation, and commercial acting. Learn to convey emotion and character quickly and believably.
Improvisation Skills: Commercials often require quick thinking and natural reactions. Strong improv skills can make you stand out in auditions.
Understanding the Brand: Before any audition, research the brand. Understand its tone, values, and target audience. This allows you to tailor your performance to their needs.
Step 2: Develop Your Essential Marketing Tools
Professional Headshots: Invest in high-quality headshots that capture your personality and versatility. These are your calling card for casting directors. Have a variety of looks, but keep them authentic to you.
Compelling Acting Resume: Detail all your acting experiences (theater, film, TV, commercials), training, and special skills. Keep it concise, well-organized, and error-free.
Dynamic Commercial Reel: A short video showcasing your best on-camera work. Even if you don't have many professional credits, you can create a "self-tape" reel demonstrating your range.
Step 3: Seek Representation and Opportunities
Secure a Talent Agent: An agent can be invaluable. They have connections to casting directors and can submit you for roles you wouldn't find on your own. Research agencies and submit professional materials.
Utilize Online Casting Platforms: Websites like Actors Access, Casting Networks, and Backstage are crucial for finding commercial casting calls. Keep your profiles updated and check frequently for new opportunities.
Networking: Attend industry events, workshops, and meet-and-greets. Building connections can lead to unexpected opportunities.
Step 4: Master the Audition Process
Prepare Thoroughly: Read the script or brief multiple times. Understand the character and the commercial's narrative. Know your lines inside and out.
Practice Self-Tapes: Many commercial auditions begin with self-tapes. Learn how to record high-quality videos with good lighting and sound. Pay attention to all instructions, including slate requirements.
Project a Great Personality: Casting directors look for actors who are personable, upbeat, and easy to work with. Be confident, positive, and authentic in your auditions.
Embrace Rejection: The commercial acting world involves a lot of "no's." Don't let rejection discourage you. Learn from each audition and keep moving forward.
Step 5: Leverage Your Success and Grow
Build Momentum: Once you land a commercial, use it to build your resume and gain experience. Every job, no matter how small, adds to your professional standing.
Stay Current: The industry is always evolving. Continue taking classes, watching commercials, and staying informed about trends.
Manage Your Brand (if applicable): If you become associated with a character like "Jake from State Farm," strategically manage that identity while pursuing other roles. Kevin Miles has done an excellent job of using his "Jake" fame to open other doors.
10 Related FAQ Questions
Here are some common questions about Kevin Miles, Jake from State Farm, and commercial acting:
How to get noticed by casting directors for commercials? To get noticed, have professional headshots and a strong commercial reel, utilize online casting platforms, network within the industry, and consider getting representation from a talent agent.
How to prepare for a commercial acting audition? Thorough preparation involves understanding the brand and commercial's message, memorizing your lines, practicing your delivery, and preparing a strong self-tape if required, ensuring good lighting and sound.
How to build an acting resume for commercial work? Include all acting experience (even student films or theater), acting training, and any special skills (e.g., sports, musical instruments, languages) that could be relevant to commercial roles.
How to find commercial acting opportunities? Commercial opportunities can be found through online casting platforms like Actors Access and Casting Networks, by having a talent agent, and through industry networking events.
How to make a good first impression in a commercial audition? Dress appropriately, be punctual, be polite and personable, listen carefully to instructions, and project confidence and enthusiasm in your performance.
How to get an agent for commercial acting? Research agencies that specialize in commercial talent, prepare a professional submission package (headshots, resume, reel), and apply to agencies that align with your type and career goals.
How to improve improvisation skills for commercials? Take improv classes, practice quick scene work with partners, and engage in exercises that encourage spontaneous reactions and character development.
How to deal with rejection in commercial acting? Understand that rejection is a common part of the industry. Focus on continuous improvement, learn from feedback, and maintain a positive mindset, knowing that every audition is practice.
How to manage a commercial acting career alongside other acting pursuits? Balance your time and energy. Use commercial work as a stable income source and a way to build your resume, while actively seeking out and auditioning for film, TV, or theater roles that align with your long-term artistic goals.
How to become a recognizable face in commercials like Kevin Miles? While luck plays a part, focus on delivering consistently strong, authentic, and memorable performances. Be versatile, easy to work with, and understand the brand's needs, creating a lasting impression with both casting directors and the public.
