How Does Community Rewards At Kroger Work

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Unlocking Charitable Giving: A Step-by-Step Guide to Kroger Community Rewards

Have you ever wondered if your everyday grocery shopping could do more than just fill your pantry? What if every dollar you spent on milk, bread, and fresh produce could also contribute to a cause you care about, without costing you a single extra rupee (or dollar, in this case!)? Well, at Kroger, it absolutely can! The Kroger Community Rewards program is an incredible initiative that allows you to support your favorite non-profit organizations simply by shopping. It's a win-win: you get your groceries, and your chosen charity receives a percentage of your eligible purchases.

Ready to turn your shopping cart into a force for good? Let's dive into how this powerful program works, step by step!

How Does Community Rewards At Kroger Work
How Does Community Rewards At Kroger Work

Step 1: Discover the Power of Your Kroger Plus Card

Are you already a Kroger Plus Card holder? If so, fantastic! You're already halfway there. If not, don't worry, getting one is easy and essential for participating in Community Rewards. This card is your gateway to discounts, fuel points, and, most importantly, the Community Rewards program.

  • What is it? The Kroger Plus Card (also known as a Shopper's Card) is Kroger's loyalty program. It tracks your purchases, applies digital coupons, helps you earn fuel points, and links to your chosen community organization for the rewards program.

  • Why do I need it? Without a Kroger Plus Card, your purchases won't be tracked, and therefore, won't contribute to your chosen organization. It's the key to unlocking these charitable donations!

  • How to get one:

    • In-store: Simply visit the customer service desk at your local Kroger store. They can issue you a physical card on the spot.

    • Online: You can also create a digital account on the Kroger website (www.kroger.com) and link a virtual card to it. This is particularly convenient if you prefer to use your phone number at checkout.

Remember, even if you only use your phone number at checkout, it needs to be linked to a registered Kroger Plus Card account for Community Rewards to work!

To manage your Kroger Community Rewards, you'll need a digital account on the Kroger website. This is where you'll select and monitor your chosen organization.

Sub-heading: For New Digital Account Users

If you're new to Kroger's online world, here's how to set up your digital account:

  1. Visit the Kroger website: Go to www.kroger.com or specifically www.krogercommunityrewards.com.

  2. Click "Register" or "Create Account": Look for a prominent button that invites new users to sign up.

  3. Provide your details: You'll typically be asked for your zip code, your preferred store, email address, and to create a password. Make sure to agree to the terms and conditions.

  4. Verify your email: Kroger will send a verification email to the address you provided. Click the link in the email to activate your account.

  5. Link your Kroger Plus Card: During the registration process, or immediately after, you'll be prompted to link your Kroger Plus Card number (the 12-digit number on the back of your physical card) or your alternate ID (often your 10-digit phone number) to your new digital account. This step is crucial for your purchases to count towards Community Rewards.

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Sub-heading: For Existing Digital Account Users

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If you already have a Kroger digital account, you're one step ahead! Simply sign in:

  1. Go to www.kroger.com or www.krogercommunityrewards.com.

  2. Click "Sign In": Enter your email address and password.

  3. Verify your Kroger Plus Card is linked: Once signed in, navigate to your "My Account" section. Look for a section related to your Shopper's Card or Plus Card to ensure it's properly linked. If not, link it now!

Step 3: Selecting Your Charitable Organization

This is where your power to make a difference truly comes into play! You'll choose which non-profit organization will receive the rewards from your shopping.

  1. Navigate to Community Rewards:

    • After signing into your digital account, go to "My Account."

    • Scroll down and look for the "Community Rewards" section. Click on "Enroll" or "Change Organization."

    • Alternatively, you might be directly routed to this section if you started at www.krogercommunityrewards.com.

  2. Search for your organization: You can search for your desired non-profit in two ways:

    • By Name: Enter the full name of the organization. Be as specific as possible to narrow down the results.

    • By NPO Number: Many organizations have a specific NPO (Non-Profit Organization) number assigned by Kroger for this program. If your chosen organization has provided this to you, it's the fastest and most accurate way to find them.

  3. Select and Save: From the search results, select the correct organization from the list. Double-check the name to ensure you're supporting the right group! Once confirmed, click "Save" or "Enroll."

Sub-heading: What Kinds of Organizations Participate?

Kroger Community Rewards is open to a wide variety of 501(c)(3) tax-exempt non-profit organizations. This includes:

  • Schools and PTAs/PTOs

  • Churches and religious organizations

  • Youth sports leagues

  • Animal shelters and rescue groups

  • Local charities and community initiatives

  • Arts and cultural organizations

Important Note: You can only link your Kroger Plus Card to one organization at a time. However, you can change your designated organization at any point through your online account if you wish to support a different group.

Step 4: Shop, Scan, and Earn!

This is the easiest part, because it's what you already do!

  1. Shop at Kroger or its family of stores: Head to your favorite Kroger, Ralphs, King Soopers, Fred Meyer, or any other store in the Kroger family.

  2. Scan your Kroger Plus Card (or use your alternate ID): Every time you check out, whether in-store or online, make sure your Kroger Plus Card is scanned. You can do this by:

    • Swiping your physical card.

    • Entering your alternate ID (usually your phone number) at the keypad.

    • Having your digital card scanned from the Kroger app on your smartphone.

That's it! A percentage of your eligible purchases will automatically be attributed to your chosen organization. You won't see a direct deduction on your receipt, but Kroger tracks these contributions behind the scenes.

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Sub-heading: What Purchases Count?

Most purchases count towards the Community Rewards program! However, there are some exclusions, typically including:

  • Alcohol and tobacco products

    How Does Community Rewards At Kroger Work Image 2
  • Government-assisted prescription purchases

  • Postage stamps

  • Kroger gift cards and reloadable gift cards

  • Lottery tickets

  • Western Union transactions

  • Fuel purchases

  • Sales tax

Eligible pharmacy purchases (out-of-pocket co-pays for non-government assisted programs) typically do count.

Step 5: Annual Re-Enrollment (Don't Forget!)

This is a common pitfall! Many participants forget this crucial step, and their donations stop.

  • Annual Requirement: To continue supporting your chosen organization, you must re-enroll your Kroger Plus Card each year.

  • When to Re-Enroll: While the exact month can vary slightly by region, it is generally recommended to re-enroll during the month of August. Kroger will often send email reminders, so keep an eye on your inbox!

  • How to Re-Enroll: The re-enrollment process is the same as the initial selection in Step 3. Simply sign into your digital account, navigate to Community Rewards, and re-select your organization.

How Community Rewards Work on Kroger's End: The Backend Magic

While you're busy shopping, here's a glimpse into how Kroger calculates and distributes the rewards:

  • Percentage of Spending: Kroger donates annually to participating organizations based on your percentage of spending as it relates to the total spending associated with all participating Kroger Community Rewards organizations. This means the more shoppers linked to a specific organization, and the more they shop, the larger the potential donation.

  • Quarterly Payouts: Kroger typically makes quarterly payouts to the registered organizations.

    • Common Quarterly Cycle Examples:

      • Quarter 1: May 1 – July 31 (statements and donations by August 31)

      • Quarter 2: August 1 – October 31 (statements and donations by November 30)

      • Quarter 3: November 1 – January 31 (statements and donations by February 28)

      • Quarter 4: February 1 – April 30 (statements and donations by May 31)

  • Maximum Contributions: There are limits to the total amount Kroger donates quarterly across all organizations, and limits to how much a single organization can earn per quarter (e.g., $50,000). There's also usually a limit to how much a single household's purchases can contribute per quarter (e.g., $300).

  • Minimum Payouts: If an organization earns less than a certain amount (e.g., $25) in a quarter, Kroger may hold that amount until the next quarter where the rebate exceeds the minimum, or until the end of the program term.

By following these simple steps, you can consistently contribute to meaningful causes in your community, all while doing your regular grocery shopping! It's a truly effortless way to give back.


Frequently Asked Questions

Frequently Asked Questions about Kroger Community Rewards

Here are 10 common questions with quick answers about the Kroger Community Rewards program:

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How to enroll in Kroger Community Rewards?

You enroll by creating or signing into your Kroger digital account on kroger.com, then navigating to "Community Rewards" under "My Account" and selecting your desired organization.

How to link my Kroger Plus Card to an organization?

Sign in to your Kroger digital account, go to the "Community Rewards" section, search for your organization by name or NPO number, and click "Save" to link your card.

How to find my organization's NPO number for Kroger Community Rewards?

You can usually obtain the NPO number directly from the organization you wish to support, or you can search for them by name on the Kroger Community Rewards website.

How to verify my Kroger Community Rewards enrollment?

After enrolling, within 7-10 business days, your Kroger receipt should display "At your request, Kroger is donating to [your organization name]" at the bottom. You can also check your "My Account" section online.

How to re-enroll my Kroger Community Rewards annually?

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You must re-enroll your card each year, typically in August, by logging into your Kroger digital account and re-selecting your chosen organization in the "Community Rewards" section.

How to change the organization I support through Kroger Community Rewards?

Log into your Kroger digital account, go to "My Account," find the "Community Rewards" section, and there you will have the option to change your designated organization.

How to know what purchases count towards Kroger Community Rewards?

Most groceries and general merchandise purchases count, but exclusions typically include alcohol, tobacco, government-assisted pharmacy purchases, gift cards, fuel, and sales tax.

How to get a Kroger Plus Card?

You can get a physical Kroger Plus Card at the customer service desk of any Kroger store, or you can create a digital account online and link a virtual card.

How to check how much my organization has earned through Kroger Community Rewards?

As a customer, you can view the total earned during the last quarter by signing into your digital account, selecting "My Account," and scrolling down to the "Community Rewards" section.

How to ensure my purchases always count for Community Rewards?

Always swipe your physical Kroger Plus Card, enter your alternate ID (phone number) at the keypad, or have your digital card scanned from the Kroger app every time you shop at Kroger.

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