The tragic events of September 11, 2001, left an indelible mark on the world, and for companies like Morgan Stanley, the impact was deeply personal. While the sheer scale of the devastation is immense, understanding the specific human cost for individual organizations helps to grasp the true horror of that day.
Are you ready to delve into the story of Morgan Stanley on 9/11 and understand how a company faced an unimaginable tragedy, and how their preparation ultimately saved thousands of lives, even while still suffering a devastating loss? Let's begin this journey of remembrance and resilience.
Step 1: Understanding the Context – Morgan Stanley's Presence in the World Trade Center
To truly understand the story of Morgan Stanley on 9/11, we must first establish their significant presence in the World Trade Center complex. It wasn't just a small office; Morgan Stanley was a major tenant in the South Tower (2 World Trade Center) and also had offices in World Trade Center 5.
- A Vast Workforce: On that fateful morning, Morgan Stanley had approximately 3,800 employees spread across their various offices in the complex, with a significant number, estimated around 2,700, in the South Tower alone. This made them one of the largest occupants in the World Trade Center.
- The Weight of Responsibility: Imagine the responsibility for the safety of such a massive workforce. This was a challenge that Morgan Stanley, particularly its security team, had taken very seriously long before 9/11.
Step 2: The Crucial Lesson from 1993 – A Turning Point for Preparedness
The devastating 1993 World Trade Center bombing, though not resulting in any fatalities for Morgan Stanley employees, was a profound wake-up call for the company. It highlighted critical flaws in emergency preparedness and communication.
- Learning from Experience: Morgan Stanley took this lesson to heart. The 1993 bombing took four hours to evacuate their employees, a timeframe deemed unacceptable by management. They realized that their existing disaster plan simply wasn't good enough.
- The Visionary Leadership of Rick Rescorla: This is where the name Rick Rescorla becomes central to the narrative. As Morgan Stanley's vice president of corporate security, a decorated Vietnam veteran, Rescorla was convinced that the World Trade Center remained a prime target for future attacks. He believed a truck bomb, or even a plane, could be used.
- Rigorous and Relentless Drills: Rescorla implemented a highly stringent and frequently practiced disaster plan. He insisted on regular, unannounced evacuation drills, much to the chagrin of some executives who found them disruptive. He appointed floor marshals, ensured emergency lighting and reflective paint in stairwells, and even timed employees during drills. His dedication to these drills, and his commitment to empowering employees to act independently rather than solely relying on first responders, was revolutionary. He would often sing to calm people during these drills, a practice he would famously repeat on 9/11.
Step 3: The Day of Terror – 9/11 and the Immediate Response
When the first plane struck the North Tower (1 World Trade Center) at 8:46 AM on September 11, 2001, Morgan Stanley's offices in the South Tower were immediately impacted, though not directly hit.
- Defying Orders: Crucially, the Port Authority initially advised occupants of the South Tower to stay put, stating the area was secure. However, Rick Rescorla, recognizing the gravity of the situation, defied these orders. He immediately activated Morgan Stanley's meticulously planned evacuation protocol.
- Systematic Evacuation: Rescorla, along with his security team, began systematically ordering the evacuation of Morgan Stanley's 3,800 employees from both World Trade Center 2 (South Tower) and World Trade Center 5. He used a bullhorn, guiding people down the stairwells, floor by floor. His calming voice, and even his familiar singing, helped maintain order amidst the growing chaos.
- The Second Impact: At 9:03 AM, just 17 minutes after the first plane hit, United Airlines Flight 175 struck the South Tower, precisely in the floors where many Morgan Stanley employees were located. The impact was horrific, causing immense structural damage and immediate fatalities. Yet, the evacuation efforts continued.
Step 4: The Unfathomable Loss – How Many Morgan Stanley Employees Died on 9/11?
Despite the extraordinary foresight and rapid evacuation efforts, the sheer scale and nature of the 9/11 attacks meant that some lives were tragically lost.
- The Grim Tally: Morgan Stanley lost 13 people on September 11, 2001.
- A Testament to Preparedness: While every single loss is a tragedy, this number is a stark testament to the effectiveness of Rick Rescorla's unwavering commitment to emergency preparedness. Out of approximately 2,700 employees in the South Tower alone, and 3,800 in the complex, the number could have been catastrophically higher without the rigorous drills and immediate evacuation order. Many sources credit Rescorla's actions with saving thousands of lives.
- Among the Fallen: Among the 13 lost were Rick Rescorla himself, who was last seen heading back up into the collapsing tower to search for more people, embodying the soldier's code of "leave no man behind." His self-sacrifice is a poignant reminder of the heroism displayed that day.
Step 5: The Aftermath and Legacy – A Company's Resilience
In the wake of 9/11, Morgan Stanley, like many companies affected, faced immense challenges, but also demonstrated remarkable resilience.
- Grief and Support: The company offered extensive grief counseling and support to its employees and their families.
- Rebuilding and Moving Forward: Morgan Stanley swiftly re-established operations, showcasing its determination to continue its mission while honoring those lost. The memory of 9/11 and the lessons learned from Rick Rescorla's actions continue to shape the firm's approach to safety and preparedness.
- A Lingering Impact: The individual stories of the 13 people lost are a crucial part of Morgan Stanley's history and remembrance of 9/11. They are not just a number, but individuals with families, friends, and futures that were tragically cut short.
10 Related FAQ Questions
Here are 10 frequently asked questions about Morgan Stanley and 9/11, with quick answers:
How to many Morgan Stanley employees were in the World Trade Center on 9/11?
- Approximately 3,800 Morgan Stanley employees were in the World Trade Center complex on 9/11, with about 2,700 in the South Tower.
How to did Morgan Stanley manage to evacuate so many employees?
- Morgan Stanley had a highly practiced and rigorous evacuation plan, largely due to the foresight and insistence of its head of security, Rick Rescorla, who began drills after the 1993 WTC bombing.
How to many lives did Rick Rescorla save on 9/11?
- Rick Rescorla's actions are credited with saving thousands of lives, as his immediate order to evacuate defied initial official instructions to stay put.
How to did the 1993 World Trade Center bombing influence Morgan Stanley's 9/11 preparedness?
- The 1993 bombing served as a critical wake-up call, prompting Morgan Stanley to overhaul its emergency plan, implement frequent drills, and emphasize employee self-reliance in evacuations.
How to did Rick Rescorla die on 9/11?
- Rick Rescorla died when the South Tower collapsed. He was last seen heading back up into the building to search for more survivors after most of Morgan Stanley's employees had been evacuated.
How to did Morgan Stanley honor its employees who died on 9/11?
- Morgan Stanley has established memorials and continues to honor the memory of the 13 individuals lost through various tributes and ongoing support for their families.
How to did employees react to Rick Rescorla's frequent drills before 9/11?
- While some employees initially found the frequent, unannounced drills disruptive, they proved to be invaluable on 9/11, instilling the necessary discipline and knowledge for a rapid evacuation.
How to did Morgan Stanley's crisis management extend beyond the immediate evacuation?
- Beyond the evacuation, Morgan Stanley provided extensive grief counseling, maintained effective communication with stakeholders, and demonstrated remarkable resilience in resuming operations.
How to can I learn more about the specific individuals lost from Morgan Stanley on 9/11?
- The National September 11 Memorial & Museum and other archival resources often provide biographical information and tributes to all victims of 9/11, including those from Morgan Stanley.
How to important was leadership in Morgan Stanley's 9/11 survival story?
- Leadership, particularly that of Rick Rescorla and other security executives who defied orders and initiated immediate evacuation, was paramount to saving thousands of lives.
