Are you curious about the reach and impact of one of the most prominent online brokerage firms? Do you want to understand how many people trust ETRADE with their investments? Well, you've come to the right place! Understanding the user base of a financial giant like ETRADE gives us valuable insights into its market position, growth, and overall influence in the investment landscape. Let's dive in!
The User Landscape: How Many Users Does E*TRADE Have?
E*TRADE, a leading online brokerage firm, has a substantial client base. While exact real-time figures can fluctuate due to new account openings and closures, historical data and recent estimates provide a clear picture.
Step 1: Unveiling the Core Numbers – What's the Latest Estimate?
Let's start with the most current available information. As of recent estimates, E*TRADE is believed to have more than 5.2 million users with over $360 billion in assets. This is a significant number that highlights their widespread adoption among individual investors.
QuickTip: Focus on what feels most relevant.
Understanding "Users" vs. "Accounts": It's important to note that "users" generally refers to unique individuals, while a single user might hold multiple accounts (e.g., a brokerage account, an IRA, a bank account). So, the number of client accounts might be even higher than the user count.
Step 2: The Morgan Stanley Acquisition – A Game Changer for E*TRADE's Reach
The landscape for ETRADE significantly changed with its acquisition by Morgan Stanley. This strategic move, completed in October 2020, brought ETRADE's considerable retail client base under the umbrella of one of the world's leading financial services firms.
Before the Acquisition: Prior to the acquisition by Morgan Stanley in February 2020, E*TRADE reported having over 5.2 million client accounts and more than $360 billion in retail client assets.
The Combined Powerhouse: The acquisition created a financial services giant. Morgan Stanley's existing 3 million client relationships and $2.7 trillion in client assets, combined with ETRADE's numbers, formed a truly formidable entity with 8.2 million retail client relationships and accounts and a staggering $3.1 trillion in client assets. This merger showcased the immense value ETRADE's user base brought to Morgan Stanley's wealth management ambitions.
Step 3: Factors Influencing E*TRADE's User Growth
Several factors contribute to E*TRADE's ability to attract and retain users. It's not just about flashy marketing; it's about providing a robust and appealing platform for investors.
Robust Trading Platforms: ETRADE offers a suite of platforms, including the popular Power ETRADE, which caters to both beginners and active traders. The availability of advanced charting, analytical tools, and a customizable interface makes it attractive to a wide range of investors. The introduction of "Power ETRADE Pro" in June 2025 (in pilot phase as of April 2025), with its 120 customizable tools and dedicated desktop client, further emphasizes their commitment to active traders.*
Comprehensive Investment Choices: Users are drawn to E*TRADE due to the wide array of investment products available, including stocks, ETFs, mutual funds, options, futures, and bonds. This breadth allows investors to diversify their portfolios and pursue various strategies.
Competitive Pricing and Commissions: E*TRADE offers $0 commissions for online U.S. listed stocks, ETFs, and mutual funds, which is a major draw in the competitive online brokerage market. While options and futures contracts have fees, they are often considered competitive.
Educational Resources and Insights: The platform provides extensive educational materials, market insights, and research from Morgan Stanley's analysts and strategists. This empowers users to make informed decisions, regardless of their experience level.
Integration with Morgan Stanley's Ecosystem: Being part of Morgan Stanley allows E*TRADE users access to a broader range of financial services, including wealth management and banking products, potentially offering a more holistic financial experience.
Mobile Accessibility: The E*TRADE mobile app makes it convenient for users to manage their investments on the go, a crucial feature in today's mobile-first world. In Q2 2020, 63% of all logins took place through a mobile device, highlighting the importance of their mobile platform.
Step 4: Looking at Active Engagement – Beyond Just Account Numbers
QuickTip: If you skimmed, go back for detail.
While the number of users or accounts is important, active engagement provides a deeper understanding of a platform's vitality. E*TRADE has seen periods of significant activity.
Increased Trading Activity: During periods of market volatility (like 2020), E*TRADE reported significant surges in trading activity. For instance, in Q2 2020, the number of households engaged with at least one trade was up nearly 80% compared to the previous year, and daily average revenue trades (DARTs) per customer were up nearly 120%.
Platform Usage: In Q2 2020, customers logged into ETRADE platforms over 200 million times, demonstrating high engagement. The active user base for Power ETRADE saw a significant increase as well.
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Related FAQs
Here are 10 frequently asked questions about E*TRADE's user base and related aspects:
How to find E*TRADE's most current user statistics? The most up-to-date user statistics for ETRADE are typically released in Morgan Stanley's quarterly earnings reports and investor presentations, as ETRADE is now a part of Morgan Stanley. You can often find these on the Morgan Stanley investor relations website.
QuickTip: Ask yourself what the author is trying to say.
How to open an E*TRADE account? You can open an E*TRADE account directly on their website by navigating to the "Open an Account" section and following the step-by-step application process, which usually involves providing personal information, financial details, and funding your account.
How to transfer an existing brokerage account to E*TRADE? E*TRADE provides a service to facilitate transfers of brokerage accounts from other financial institutions. You can typically initiate this process online through their account transfer forms or by contacting their customer service for assistance.
How to contact E*TRADE customer service? E*TRADE customer service can be reached via phone (their general number is often listed on their contact us page), email, or sometimes through online chat features available on their website and trading platforms.
How to use E*TRADE's trading platforms? ETRADE offers various platforms like Power ETRADE Web, Power ETRADE App, and the new Power ETRADE Pro. They provide demos, tutorials, and webinars to guide users on how to navigate and utilize their trading tools effectively.
How to invest in mutual funds on E*TRADE? You can invest in mutual funds on E*TRADE by searching for specific funds through their platform, reviewing their prospectuses, and placing buy orders similar to how you would for stocks or ETFs.
QuickTip: Treat each section as a mini-guide.
How to set up an IRA account with E*TRADE? E*TRADE offers different types of IRA accounts (Roth, Traditional, Rollover). You can set one up through their online application process, specifying the type of IRA you wish to open and funding it.
How to access E*TRADE's research and insights? E*TRADE provides a "Knowledge" or "Perspectives and Insights" section on its website and within its platforms, offering market commentary, analyst reports, educational articles, and more, often featuring insights from Morgan Stanley.
How to fund an E*TRADE account? E*TRADE accounts can be funded through various methods, including electronic transfers (ACH), wire transfers, check deposits, and direct deposits. Details for each method are available in their funding section.
How to close an E*TRADE account? To close an E*TRADE account, it is generally recommended to contact their customer service directly. They will guide you through the necessary steps, which may involve liquidating assets and transferring funds.
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