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Changing this scenario will require more than just regulation and go beyond ordinary compliance with data privacy regulations. For this new era of data ethics, people must understand the value of their personal data, the types of threats they face and how to ensure that their rights are respected. Companies that process personal data must understand this paradigm shift and adapt the way they operate or prepare to face a very high level of reputation and financial damage.
Web tracking in Background
Browse the web for unlimited time and you will see ads that will follow you from one site to another containing product that you might have seen. That's because they are following you.
Website cookies are always used to track web searches through data entered in your browser, but other techniques such as MAC addresses and account tracking can be used to see what you have done on the Web. The web.
Although some people may not mind, preferring that the ads presented to them be relevant to their interests, others might consider this a violation of digital privacy.
In the European Union, websites must notify visitors that they use cookies and must be transparent with other methods they use to follow them online.
But because data is becoming more important for businesses, developers, and advertisers, tracking is becoming more common by default.
If you are worried about tracking online, it's always a good idea to verify the privacy settings of various web services, applications, and web browsers to ensure they are configured to provide the desired level of privacy. Or, there are all browser tracking tools and extensions to keep your activities hidden.
Data collection Unknowingly
Data collection must always be carried out for specific purposes where approval is received. For example, a company that sells sporting goods only needs a name, address, payment information, and contact form to send it. For this purpose, you don't need to know your favorite date, gender, or team. If the company wants to collect this information for other purposes (for example, making a personalized promotion or advertising campaign), it must first obtain customer approval.
Although tracking can be followed in real time, some companies and Internet services can collect your search data and share the MAC address of your computer or router with advertisers and third-party companies.
With this data company, you have no direct interaction because you can create an excellent profile of your internet and web browsing habits.
And this now extends to the mobile application, to offer its services will require access to your telephone number, your contacts and other phone functions that are deeper.
Services like Google Maps can also track your location in real time and by default, which can be very useful if you want to know where you might stumble after a heavy Friday night. But for others, this can be seen as always being followed by faceless technology companies.
Even though this is the price users must accept for free applications and services, some of the data they send can be very invasive.
Lack of security on Internet
Online websites and services that do not have the latest and strongest security can actually leave the information they have about you and data exchanged between your computer and your web server.
For example, websites that use outdated non-HTTPS HTTP web communication standards do not have an encrypted connection between a computer or smartphone and a connected website. This means that the data flowing between these two points can be monitored by other companies or potentially exploited and stolen by hackers for more malicious purposes.
Also, if a server that supports a website or online service is hacked, you will find that cybercriminals have access to some of their personal credentials, not only violating their privacy but also by opening fraud and identity theft methods.
To avoid such problems, you should only use websites with encrypted connections and make sure you have the latest cybersecurity software.
And even though you can't prevent the webserver from being hacked, using tools such as two-factor authentication and monitoring legitimate warnings that remind you of possible data breaches will help protect your personal information.
Connect everything Online
Smart TVs, refrigerators, thermostats, and loudspeakers may look like futuristic technology but can pose a threat to privacy.
The lack of Internet security standards for things, the collective name was given to connected and intelligent devices, means that some devices may not have encrypted connections to servers that support their intelligent functions, or they may be vulnerable to simple piracy techniques. the target for cybercriminals.
Or, devices such as speakers can listen to you all the time, not only respond to activation phrases, intentionally or not will be a big violation of privacy.
More and more regulations and standards are applied to ensure the safety of smart home devices and to ensure that the data they collect and use is processed in a way that does not interfere with the privacy of users. But for now, if you value your privacy, it's good to choose smart home technology that has solid and transparent security in the way devices collect data.
Public Internet Usage
With everything we can do recently on smartphones, you can easily shift the benefits of cellular data, which makes entering public Wi-Fi hotspots very tempting.
But the problem is that they often have weaknesses or no form of security or encryption, which means that hackers can see data between their devices, hot spots and the web.
Some access points have web portals that require you not to receive e-mails or connections via Facebook or Twitter, which means you have to separate some of your personal information, maybe open it for spam or force it to provide Wi-Fi services to access your publications on social networks.
Insiders and untrained employees
Exposure to operator side data is caused by bad people or accidentally because of a simple error. In the end, the effect can be very similar, resulting in a significant violation, or even a small number of filtered notes. However, evil experts can choose to choose certain information that will be far more dangerous if published.
Respond Quickly
Even with the best security controls, leak related incidents are always possible. The important thing is not to ensure that all events are avoided, but to be better prepared to react quickly and minimize the impact of unexpected situations.
The abuse data study conducted by IBM in 2018 shows a simple truth: "The faster the data breach can be identified and maintained, the lower the cost." In the same report, the presence of incident response teams is considered an important factor in reducing costs per violation incident.
Lack of transparency in privacy policies
According to GDPR, approval is the main requirement for the collection, storage, or processing of personal data. In principle, to approve something, you must first understand what you are receiving. Many companies have not issued appropriate privacy policies and, in some cases, when policies are available, they are not written in a language that can be understood by the general public (for example, non-technical and non-legal). This is another example of a direct violation of compliance with general regulations that can cause fines.
Companies must provide clear information that explains what type of data is collected, why the data exists, how the data is processed, stored, shared, and even destroyed.
Share personal data
Simply put, the data is monetary and is very common for companies to share it with third parties for several reasons. These reasons can vary from activating simple website widgets (such as maps, social media buttons) to monetary compensation and political tactics.
The most well-known recent example is the Facebook / Cambridge Analytica scandal, which transmits data from more than 50 million Facebook profiles to Cambridge Analytica so they can model and predict and influence the selection of individuals in the political domain.
Again, it's about telling people that their data will be shared and getting their approval before using it.
While hackers, hackers, and cybercrime unions often still have advantages over the general public, lawmakers around the world are trying to make or update regulations that ensure adequate protection of personal information.
Unfortunately, cyber criminals are not the only source of threats to privacy. Often, the company itself, where we trust our personal data, not only does not implement the necessary security measures but also is not ashamed to play the role of a criminal, using personal information for personal purposes without regard to individual rights.
Being online is a part of everyday life, with Wi-Fi access points, cellular internet access and broadband connections that cover almost all of the United Kingdom, the United States, and other developed countries.
Even though it gives us large amounts of information at your fingertips, it also surprisingly exposes a large amount of our personal information to everyone online.
Depending on the website and services you use, you can extract all types of data from your online presence, from browsing habits to birthdays, addresses, and marital status.
Even though the websites, connections, and devices that you use to do your best to hide your personal information, there are many risks to your online privacy; We chose seven to be considered in the next 12 months.