Twitch UX dissection: The Anchor Effect and risk-averse decision-making

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Twitch obviously has no problems attracting people to invest time on its website — and senators will attract big audiences by streaming themselves playing sports. But monetizing video content is hard, and Twitch has exceeded sales expectations over the last few years.

Twitch UX dissection: The Anchor Effect and risk-averse decision-making

Then how can Twitch make money? And more critically, what hidden psychology does it use inside the iOS app to inspire users to invest more?

I’m a UX analyst and the creator of the UX community Built for Mars — where I frequently knock down some of the greatest items in the world, showing you how they’re produced, and, most importantly, how they might be better.

I recently published my study of Twitch. But for Extra Crunch subscribers, I decided to go a bit further and close the difference between what Twitch does and how you might make real improvements to your product’s UX.

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