How To Find The Right Platform For Your Content: 4 Important Tips

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When thinking about reaching your audience and improving your marketing campaigns, finding the right platform to use is the first step of the process. It doesn’t matter whether you just started your business or you’ve been around for some time. If you’re using the wrong platform, you will not be able to reach your ideal customer.

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There are more than 200 social media platforms all over the world. Each one of them works differently and reaches different people. It’s almost impossible to be present on all of them, as you will need a team for each platform. On the other hand, using only the popular ones will cost you time, money, and effort, and still, you may not reach your goals. That’s why you should find which ones work best for your content and provide you with the results you desire and focus your energy on it. Here are 4 important tips that will help you find the right platform for your content.

Identify Your Goals

Before you go around testing all the platforms you could work with, you must first identify your goals and priorities. Start by asking yourself what do you want out of this campaign? What does your business need in the near future? What are the results you’re expecting? These questions will help you know what type of content you’re going to create and based on that choose the right platform for it. Are you looking to increase your engagement? Do you want more sales?

When you’re trying to identify your goals and objectives try to be specific as much as possible. Don’t aim for the highest numbers possible. Instead, use actual numbers and data so you can easily calculate your risks and opportunities, and measure your success or failures. When your goals are clear, simple, and specific, you will be able to create more relatable content and know which social media tool to use in order to reach this goal. For example, your goals can be double the profit you made last year or a 30% increase in engagement within this quarter.

Find Your audience

Now that you know what type of content you’re going to create based on your goals and objectives it’s time to know where your audience will see and interact with your content the most. Proper market research should show you where your audience is more active. Based on information found at, A podcast that promotes your products or services may work extremely well and increase your sales in a certain platform but doesn’t do the same on another platform even if you’re targeting the same people. This means that even though two platforms can share the same functions and criteria, they don’t have the same audience group and will provide you with different results.

Learn How the algorithm Works

You will not be able to have the results you desire if you don’t know how the platform works. Knowing the platform doesn’t mean knowing how to do a marketing strategy to reach more customers, it simply means knowing how the platform will show your content to people. Unfortunately, many platforms, even the popular ones, change their algorithm constantly and others have a very hard-to-know algorithm that can negatively affect your campaign. It will not matter where you’re ideal customer is, if you will not be able to reach them. So before choosing a platform make sure that you’re familiar with how it works, its strategies, and its performance.

Learn From Your Competitors

If you’re just starting up in a competitive industry, you may consider choosing a platform you’re competitors aren’t using. However, you must first ask yourself why aren’t they using these platforms? Of course, you might find many companies that prefer using popular social media and stay out from the unpopular ones just to stay on the safe side, but you will find others who already studied all the platforms and found the right ones. It’s okay to learn from competitors as long as you’re not copying what they’re doing. To find out what they’re doing, how they’re performing, and whether it’s getting the same results you desire or not. This will help narrow down your option and find a couple of platforms that work well with your content.

Changing your marketing strategies to reach more audiences is one of the steps that you need to consider if you’re business is not performing well. Some reasons could be affecting your online performance, but the number one reason could be that you’re simply using the wrong platform for the type of content you provide. Even though there are many social media platforms, each one works differently and serves a different audience. Some of them are location-based, while most of them are product or service-based. Do some research and surveys to know where your audience is and where they will most interact with your business.

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