Ever wondered just how many Marriott hotels grace the stunning landscapes of Australia? Perhaps you're planning a trip and want to leverage your Marriott Bonvoy points, or maybe you're just a curious traveler keen to understand the hospitality landscape Down Under. Whatever your reason, you've come to the right place! This comprehensive guide will not only reveal the current number of Marriott properties in Australia but also dive into where they are, what brands you can expect to find, and even a glimpse into Marriott's exciting expansion plans.
Let's embark on this journey of discovery together!
Step 1: Unveiling the Current Count – So, How Many Are There?
Alright, let's cut straight to the chase! As of March 28, 2025, Marriott International has 27 operational hotel locations across Australia. This number reflects Marriott's significant and growing presence in the Australian hospitality market.
Isn't that an interesting number? It shows a strong commitment from Marriott to expand its footprint and offer diverse experiences to travelers exploring this incredible continent. Keep in mind that the hospitality industry is dynamic, and these numbers can change as new hotels open or existing ones undergo transformations.
Understanding the Data:
Snapshot Date: The figure of 27 hotels is accurate as of March 28, 2025.
What it Includes: This count refers to individual hotel locations, not necessarily the total number of rooms or specific brands within a single complex.
Step 2: Geographical Spread – Where Can You Find Them?
Marriott's presence in Australia isn't evenly distributed, with some states and territories boasting a higher concentration of properties than others. This strategic placement often aligns with major tourism hubs, business centers, and popular vacation destinations.
State-by-State Breakdown:
Victoria: Leading the pack, Victoria is home to the most Marriott locations, accounting for approximately 37% of all Marriott properties in Australia. This is largely due to the vibrant city of Melbourne.
Queensland: A close second, Queensland features about 33% of the total Marriott locations, with popular destinations like Brisbane and the Gold Coast driving this presence.
New South Wales: Representing around 22% of Marriott's Australian portfolio, New South Wales, particularly Sydney, has a strong concentration of hotels.
Tasmania & South Australia: These states each have a smaller, but significant, presence, with one Marriott location each.
Cities with the Highest Concentration:
Melbourne, Victoria: Unsurprisingly, Melbourne is a major hub with the highest number of Marriott hotels in a single city.
Sydney, New South Wales: Sydney also boasts a substantial number of Marriott properties.
Brisbane, Queensland: As another major city, Brisbane features several Marriott hotels.
Surfers Paradise, Queensland: A popular tourist destination, Surfers Paradise also has a notable Marriott presence.
It's fascinating to see how Marriott strategically places its hotels in key areas to cater to diverse traveler needs!
Step 3: A Plethora of Brands – What Marriott Brands Are in Australia?
Marriott International boasts an extensive portfolio of brands, each designed to cater to different traveler preferences and market segments. In Australia, you'll find a wide array of these brands, from luxurious havens to more select-service options.
Key Marriott Brands You'll Encounter in Australia:
Luxury Brands:
The Ritz-Carlton: Known for its unparalleled service and exquisite experiences. You'll find a Ritz-Carlton in major cities.
EDITION: A distinctive luxury lifestyle brand with a focus on design and unique experiences.
JW Marriott: Offering a haven of well-being, where every detail is cared for.
W Hotels: Iconic and vibrant, with a focus on design, music, fashion, and entertainment.
The Luxury Collection: A curated ensemble of the world's most iconic hotels.
St. Regis: Where exquisite immersive experiences, impeccable service, modern indulgence, and refined taste define every stay.
Premium Brands:
Marriott Hotels: The flagship brand, offering modern design and elevated experiences.
Sheraton: Deeply rooted in communities globally, serving as a point of connection.
Westin: Focused on well-being, ensuring guests leave feeling better than when they arrived.
Le Méridien: Unlocking destinations with a distinct European spirit.
Renaissance Hotels: Encouraging spontaneous discovery and local immersion.
Four Points by Sheraton: Providing timeless style with the essentials done right.
Select Brands:
Courtyard by Marriott: Offering inviting, flexible spaces for business and leisure travelers.
AC Hotels by Marriott: Focusing on the perfect balance of desired details and essential services.
Moxy Hotels: A playful and vibrant boutique hotel experience.
Element by Westin: Designed for longer stays, offering a fresh, open, and vibrant atmosphere.
Longer Stay Brands:
Residence Inn by Marriott: Ideal for extended stays with spacious suites and home-like amenities.
Marriott Executive Apartments: Providing upscale serviced apartments for business travelers.
Homes & Villas by Marriott Bonvoy: A curated collection of premium and luxury whole home rentals, expanding options beyond traditional hotel stays.
The diversity of brands means there's a Marriott property to suit almost any travel style and budget!
Step 4: Looking Ahead – Marriott's Expansion in Australia
Marriott International is not resting on its laurels in Australia; in fact, it has ambitious plans for significant expansion in the coming years. This indicates a strong belief in the growth potential of the Australian travel and tourism sector.
Key Expansion Highlights:
Target of 50 Hotels by 2027: Marriott anticipates having 50 hotels open across Australia, New Zealand, and the Pacific by the end of 2027. This represents a substantial increase from the current numbers.
New Brand Debuts: Expect to see the introduction of new Marriott brands to the Australian market. For example, the AC Hotels brand is set to debut on the Gold Coast in 2026.
Growth in Key Regions: Marriott is specifically targeting "major growth locations" like the Gold Coast for future developments.
Focus on Conversions: A significant portion of Marriott's growth strategy involves converting existing hotels to Marriott brands, leveraging its strong distribution platforms and loyalty program (Marriott Bonvoy). Close to 40% of their global hotel signings in 2024 across APEC were existing hotels seeking to join their portfolio.
Strategic Locations: New Marriott properties are strategically planned for areas experiencing significant public and private investment, such as the Sydney Marriott Hotel Parramatta, expected to open in mid-2027.
Western Sydney International Airport Impact: Marriott is also planning for the influx of travelers from the new Western Sydney International Airport, with a Courtyard by Marriott property already planned near the airport.
This forward-looking approach ensures that Marriott will continue to be a dominant player in the Australian hospitality scene for years to come!
Step 5: Maximizing Your Stay – Utilizing Marriott Bonvoy
For frequent travelers, understanding the Marriott Bonvoy loyalty program is key to maximizing benefits across Marriott's extensive portfolio, including their Australian properties.
Benefits of Marriott Bonvoy:
Earn and Redeem Points: Earn points on stays, dining, and other activities, then redeem them for free nights, experiences, and more.
Member Rates: Access exclusive member-only rates when booking directly.
Elite Status: Achieve elite status (Silver, Gold, Platinum, Titanium, Ambassador) for perks like complimentary room upgrades, late check-out, lounge access, and bonus points.
Mobile Check-In/Services: Enjoy convenient mobile check-in and chat directly with your hotel.
Exclusive Offers: Receive special promotions and discounts tailored for members.
If you're planning multiple stays, becoming a Marriott Bonvoy member is highly recommended to enhance your travel experience and save money!
10 Related FAQ Questions
How to Find a Specific Marriott Hotel in Australia?
You can easily find specific Marriott hotels in Australia by visiting the official Marriott Bonvoy website (marriott.com) and using their destination search filter for "Australia." You can then refine your search by city, brand, or amenities.
How to Book a Marriott Hotel in Australia?
Marriott hotels in Australia can be booked directly through the Marriott Bonvoy website (marriott.com), the Marriott Bonvoy app, or by calling their global reservation numbers. Booking direct often offers the best rates and ensures you receive loyalty benefits.
How to Earn Marriott Bonvoy Points on Australian Stays?
To earn Marriott Bonvoy points on your Australian stays, ensure you book directly through Marriott channels (website, app, phone) and provide your Marriott Bonvoy membership number at the time of booking or check-in.
How to Redeem Marriott Bonvoy Points for Free Nights in Australia?
You can redeem Marriott Bonvoy points for free nights at participating hotels in Australia directly through the Marriott Bonvoy website or app. Simply select "Use Points/Certificates" when searching for availability.
How to Get an Upgrade at a Marriott Hotel in Australia?
Upgrades at Marriott hotels in Australia are primarily a benefit for Marriott Bonvoy Elite members (Gold, Platinum, Titanium, Ambassador) and are subject to availability at check-in. Booking directly and being a loyal guest can increase your chances.
How to Find Marriott Hotels with Specific Amenities in Australia?
On the Marriott Bonvoy website, after searching for hotels in Australia, you can use the filters to narrow down properties by specific amenities such as "pool," "fitness center," "free Wi-Fi," "pet-friendly," and more.
How to Contact a Marriott Hotel in Australia Directly?
You can find the direct contact information (phone number and email) for individual Marriott hotels in Australia on their respective property pages on the Marriott Bonvoy website.
How to Understand Marriott's Different Brands in Australia?
Marriott's brands are segmented into Luxury, Premium, Select, and Longer Stays. Each brand offers a distinct experience, from ultra-luxury (Ritz-Carlton, St. Regis) to efficient and comfortable stays (Courtyard, Four Points). Explore the "Brands" section on marriott.com to learn more about each.
How to Find New Marriott Hotel Openings in Australia?
Information on new Marriott hotel openings and expansion plans in Australia is often released through Marriott's official newsroom, industry publications, and can sometimes be found under the "Development" or "Investor Relations" sections of the Marriott International corporate website.
How to Ensure the Best Rate at a Marriott Hotel in Australia?
Marriott offers a Best Rate Guarantee. If you find a lower publicly available rate for the same hotel and room type within 24 hours of booking directly with Marriott, they will match the lower rate and give you an additional 25% discount or 5,000 Marriott Bonvoy points.
