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Amazon Prime is a subscription service offered by amazon that provides video audio and reading streaming along with some other benefits such as same day shipping. If you'd like to accept amazon prime notifications you can do so by going to your amazon account settings and selecting "manage email and mobile notifications". Once there you can choose to receive notifications about your recent orders or subscriptions updates on your account status and more. By accepting amazon prime notifications you're ensuring that you're staying up to date with all the latest news and features from amazon which can provide a greater customer experience.