Individually, social media and email marketing have pros and cons, but when combined, they can increase engagement and grow a list of subscribers.
Just think of them as Batman and Robin in the marketing world. Email, much like Batman, is an older yet highly effective form of communication, whereas social media, like Robin, is younger and brimming with energy but equally as effective. Batman is a great superhero on his own, but together with Robin, they form a powerful team!
With the omnipresence of your brand on various platforms, you
- significantly improve your ROI
- and increase customer satisfaction.
- You reach the rule of seven touches in marketing way easier and faster.
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So, how do you connect email marketing and social media?
1. Include Social Media Icons in All Your Emails
The first step in the integration of social media and email is to add social media icons in the form of buttons to your emails. This will definitely enhance your click-through rates, boost your brand's exposure, elevate credibility, and expand your fanbase.
Sales reps and marketers love to incorporate social icons with the help of a pro HTML email creator at the top or bottom of their emails. They make it easy for your followers to get in touch with you via social media platforms they prefer. Plus, they stay updated on your business and interact with your posts.
It’s also a good idea to add a brief message in your emails that clearly explains to your subscribers what they will actually get if they follow you there.
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| Effective Ways to Integrate Email Marketing with Your Social Media |
2. Maintain Brand Consistency
Yes, you should sync your marketing efforts. Do you have separate marketing calendars for email and social media? Are your marketing experts regularly in charge of email and social communication? If not, it’s high time to fix this. How?
Make sure to sync all the marketing team members. Have regular meetings with them to ensure they're on the same page. This way, they’ll launch and manage your marketing campaigns much better.
Integrated calendars for email and social will fix this for you. They’ll improve collaboration, workflow, and ROI of your marketing.
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3. Upload Your Email List to Social Media
When you upload your list of subscribers to social media such as LinkedIn, Twitter, and Facebook, each subscriber is linked to their email address.
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This enables you to gain additional insight into the likes and dislikes of your customer demographic. It also provides additional methods for interacting with your customers and creating targeted ads for them.
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4. Grow your List of Subscribers with Social Networks
All smart marketers do this. Why don’t you give it a try, too? What social media should you use?
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Let’s see how every social media can help you do this.
It’s possible to add a CTA to your Facebook group/page button that asks people to sign up for your newsletters. It’s simple to do, and it's a great way to add new subscribers to your email list faster.
Instagram gives a lot of tools to turn your followers into subscribers. If you have 10K followers, you can add a special Subscribe CTA button. You’ll also be able to add a special swipe-up feature to all your Stories and posts. These buttons with CTAs direct your followers to a landing page or a signup page of your choice. What if you have less than 10K followers? Use special link tools that allow you to add a link that will open up a menu with custom buttons.
Why not use Twitter to grow your email list as well? Here’s a pro digital marketing social media email tip. Create an amazing lead magnet and share it for free on Twitter. Tease your audience with an excellent copy of your Twitter post and use a strong CTA to lead them to a landing page.
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5. Launch Paid Ads
Do you have a budget to grow your email list faster? Amazing! It’s time to launch paid ads on Facebook. This is a very powerful platform for adding more targeted subscribers to your email list. And it’s not that complicated. Even if you are not a paid advertising pro, watch a few videos on YouTube, and you are good to go!
Here you have it. Now, you know how to combine social media email marketing with these amazing five strategies.
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