How Much Did Marriott Pay for Postcard Cabins? Unpacking the Acquisition and What It Means for Travelers
Are you an avid traveler, constantly seeking new and unique experiences? Or perhaps you're simply curious about the big moves in the hospitality industry? Well, buckle up, because we're about to delve into a significant development: Marriott International's acquisition of Postcard Cabins. This isn't just a corporate transaction; it marks a fascinating shift in how major hotel chains are looking at the booming outdoor hospitality sector.
While the exact financial terms of the deal, including the specific purchase price Marriott paid for Postcard Cabins, were not publicly disclosed, we can gather a lot of information about the acquisition and its implications. This comprehensive guide will walk you through everything we know, from the reasons behind the acquisition to what you, as a potential guest or a Marriott Bonvoy member, can expect.
 |
| How Much Did Marriott Pay For Postcard Cabins |
Step 1: Discovering the "Why" Behind Marriott's Move
First things first, why would a global hospitality giant like Marriott acquire a brand focused on "tiny cabins" in the woods? It's a great question, and the answer lies in understanding the evolving travel landscape.
The Rise of Outdoor Hospitality
The past few years have seen a significant surge in demand for nature-immersive travel experiences. People are increasingly seeking:
-
Disconnection from daily life: A desire to unplug from technology and the constant hustle.
-
Meaningful moments in nature: A longing for serene environments and opportunities to reconnect with themselves and loved ones.
-
Unique accommodations: A move away from traditional hotels towards more distinctive and often secluded lodging options.
Postcard Cabins, formerly known as Getaway, was a pioneer in this "outdoor hospitality" space. They carved a niche by offering thoughtfully designed tiny cabins in private woodlands, typically within a two-hour drive of major U.S. cities. Their philosophy centered around helping guests slow down and embrace the great outdoors in comfort and style. This resonated deeply with a growing segment of travelers.
Marriott's Strategic Expansion
For Marriott, acquiring Postcard Cabins is a strategic move to:
-
Diversify its portfolio: Expand beyond traditional hotels and resorts into the rapidly growing outdoor lodging segment.
-
Tap into new demographics: Attract travelers who prioritize wellness, sustainability, and unique, nature-driven experiences.
-
Offer a broader range of options: Provide more choice to its vast global audience, including its 210+ million Marriott Bonvoy members.
As Leeny Oberg, Chief Financial Officer and Executive Vice President of Development for Marriott International, stated, "As guests are increasingly interested in nature-immersive travel, we are excited to build on the incredible breadth of our portfolio and welcome Postcard Cabins to Marriott Bonvoy."
Step 2: Understanding the Acquisition Details (Even Without the Price Tag)
While the specific dollar amount Marriott paid for Postcard Cabins hasn't been disclosed, we have key information regarding the timing and structure of the deal.
Tip: Don’t rush — enjoy the read.
Sub-heading: When Did the Acquisition Happen?
Marriott International announced its acquisition of the Postcard Cabins brand in December 2024, with the integration into Marriott's system expected to happen throughout 2025. This means that as of mid-2025, you are already seeing the effects of this acquisition.
Sub-heading: What Exactly Did Marriott Acquire?
Marriott acquired the Postcard Cabins brand itself. This includes the intellectual property and the established operating model. The current Postcard Cabins portfolio comprises 29 properties with over 1,200 cabins across the U.S. These properties will operate under long-term agreements with Marriott, essentially becoming part of Marriott's offerings.
It's important to note that Marriott also entered into a long-term agreement with another outdoor hospitality brand, Trailborn, as part of this broader push into the outdoor segment. This highlights Marriott's comprehensive strategy.
Sub-heading: The Role of Financial Advisors
The acquisition process for deals of this magnitude typically involves financial advisors to both parties. For instance, Goldman Sachs & Co. LLC served as the exclusive financial advisor for Postcard Cabins in this transaction. While this doesn't reveal the price, it signifies the serious nature and professional handling of the deal.
Step 3: What This Means for Travelers and Marriott Bonvoy Members
This acquisition has significant implications for anyone interested in travel, especially those who enjoy unique accommodations or are part of the Marriott Bonvoy loyalty program.
Sub-heading: Integration into Marriott Bonvoy
One of the most exciting aspects for travelers is the integration of Postcard Cabins into the Marriott Bonvoy ecosystem. This means:
-
Earning Points: You can now earn Marriott Bonvoy points for stays at participating Postcard Cabins properties. The standard earning rate is typically 10 base points per dollar spent, plus any elite bonus points.
-
Redeeming Points: While full redemption capabilities were still being rolled out in early 2025, the expectation is that you will be able to redeem your Marriott Bonvoy points for stays at these unique cabins. This opens up a whole new world of travel possibilities for Bonvoy members.
-
Elite Benefits: Marriott Bonvoy elite members (Gold, Platinum, Titanium, Ambassador) are eligible for certain benefits at Postcard Cabins, such as elite welcome gifts (points or food and beverage credits). However, it's worth noting that some standard Marriott Bonvoy elite benefits, like complimentary enhanced internet access or guaranteed lounge access, may not apply due to the nature of the cabin experience.
Tip: Break it down — section by section.
Sub-heading: A New "Outdoor-Focused Collection"
Marriott plans to launch an entirely new "outdoor-focused collection" within its portfolio, with Postcard Cabins serving as a cornerstone. This new collection will focus on upscale and upper-upscale accommodations in nature-forward destinations. This signals a clear intent from Marriott to expand further in this sector, potentially adding more glamping, cabin, and nature-centric experiences in the future.
Sub-heading: Accessibility and Booking
Once fully integrated, Postcard Cabins will be bookable through Marriott.com and the Marriott Bonvoy mobile app, making it incredibly easy for millions of travelers to discover and book these unique getaways. This increased visibility and accessibility will undoubtedly bring Postcard Cabins to a much wider audience.
Step 4: The Unique Postcard Cabins Experience
If you're considering a stay at a Postcard Cabin, here's a glimpse of what you can expect from this nature-immersive brand now part of the Marriott family:
 |
Sub-heading: Thoughtful Design and Amenities
Postcard Cabins are designed to offer a comfortable and stylish retreat in the heart of nature. Each tiny cabin typically features:
-
Luxury Queen Beds: With crisp, white linen bedding for a restful sleep.
-
Fully Equipped Kitchenettes: Including a mini-fridge, crockery, utensils, cooking equipment, and basic provisions like salt, pepper, tea, and coffee.
-
En Suite Bathrooms: With Pharmacopia amenities and fluffy towels.
-
Climate Control: Air-conditioning and heating to ensure comfort regardless of the season.
Sub-heading: Embracing the Outdoors
The Postcard Cabins experience is all about encouraging guests to disconnect and immerse themselves in nature. Outside each unit, you'll find:
-
A Fire Pit: Perfect for cozy evenings under the stars.
-
Outdoor Picnic Table with Chairs: Ideal for al fresco dining.
-
Deliberate Digital Detox: Cabins often include a lockbox for phones, gently encouraging guests to put away their devices and focus on their surroundings.
Sub-heading: Locations Near Major Cities
A key appeal of Postcard Cabins is their strategic location. Their 29 outposts are situated in private woodlands, typically within a two-hour drive of major U.S. cities. This makes them easily accessible for quick getaways from urban centers, offering a convenient escape to nature without requiring extensive travel.
Tip: Highlight sentences that answer your questions.
Conclusion: A New Chapter for Outdoor Hospitality
While the exact sum Marriott paid for Postcard Cabins remains undisclosed, the acquisition itself speaks volumes. It signifies a major commitment from one of the world's largest hospitality companies to the burgeoning outdoor lodging sector. This move will undoubtedly elevate the profile of glamping and nature-focused travel, bringing these unique experiences to a global audience through the power of the Marriott Bonvoy program. For travelers, it means more diverse options, easier booking, and the opportunity to earn and redeem valuable loyalty points while reconnecting with the great outdoors.
10 Related FAQ Questions
Here are 10 frequently asked questions about Marriott's acquisition of Postcard Cabins, with quick answers:
How to book a Postcard Cabin now that Marriott owns it?
You can book Postcard Cabins through their direct website (postcardcabins.com) now, and they are progressively being integrated into Marriott.com and the Marriott Bonvoy mobile app throughout 2025.
How to earn Marriott Bonvoy points at Postcard Cabins?
You can earn 10 base Marriott Bonvoy points per dollar spent on paid stays at participating Postcard Cabins properties when booked through Marriott channels. Elite members earn additional bonus points.
How to redeem Marriott Bonvoy points for Postcard Cabins stays?
While full redemption capabilities were still rolling out in early 2025, the expectation is that you will be able to redeem Marriott Bonvoy points for stays at Postcard Cabins in the near future.
How to tell if a Postcard Cabin is participating in Marriott Bonvoy?
Tip: Take mental snapshots of important details.
Look for "Postcard Cabins" listed as a participating brand on Marriott's official website or within the Marriott Bonvoy app. Some properties started integrating earlier than others.
How to get elite benefits at Postcard Cabins?
Marriott Bonvoy Gold Elite members receive a welcome gift of 500 points per stay, while Platinum Elite and higher members receive 1,000 points or a $10 food-and-beverage amenity per person, per night.
How to find Postcard Cabins locations near me?
You can find Postcard Cabins locations on their official website or by searching for "Postcard Cabins" on Marriott.com once fully integrated. They are typically within a two-hour drive of major U.S. cities.
How to know if Postcard Cabins were formerly Getaway?
Yes, Postcard Cabins was formerly known as Getaway. Marriott acquired the brand and it was rebranded to Postcard Cabins.
How to understand the type of accommodation Postcard Cabins offers?
Postcard Cabins offer "tiny cabin" accommodations in natural, secluded woodland settings, providing a comfortable and minimalist experience focused on disconnecting and enjoying nature.
How to know if Postcard Cabins are dog-friendly?
Yes, many Postcard Cabins are dog-friendly, allowing guests to bring their furry companions along for their nature escape. It's always best to confirm with the specific property when booking.
How to learn more about Marriott's outdoor-focused collection?
Marriott has announced plans to launch a dedicated outdoor-focused collection, with Postcard Cabins as a foundational brand. Keep an eye on Marriott's official news releases and website for more details as this collection develops.
 |
