"Jake from State Farm" has become an iconic figure in American advertising, synonymous with helpfulness and approachability. However, when trying to figure out "how much does Jake at State Farm make," it's important to understand that there have actually been two "Jakes" and that their earnings would likely differ significantly based on their roles.
Let's break down the different aspects of this question, providing a step-by-step guide to understanding the financials behind the famous khakis.
Step 1: Understanding Who "Jake from State Farm" Really Is
First and foremost, let's engage you with a critical question: Did you know there were two different individuals who played "Jake from State Farm"? This is often a surprise to many, and it's key to understanding the salary aspect.
There have been two main portrayals of Jake from State Farm:
The Original Jake (Jake Stone): He was an actual State Farm employee from Indiana. He appeared in the initial, highly successful "State of Unrest" commercial in 2011. His fame was accidental, stemming from an internal casting call. After his viral moment, he eventually moved on from State Farm.
The Current Jake (Kevin Miles): Introduced in 2020, Kevin Miles is a professional actor who took over the role. State Farm made this change to allow for greater flexibility in their advertising campaigns, featuring Jake in diverse scenarios and alongside celebrities.
This distinction is crucial because the earning potential of an employee compared to a professional actor, especially one who becomes the face of a major brand, varies greatly.
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| How Much Does Jake At State Farm Make |
Step 2: Deconstructing the "Employee" Jake's Earning Potential
If we consider the original Jake, Jake Stone, during his time as a State Farm employee, his earnings would have been consistent with that of a typical State Farm agent or employee.
Sub-heading: What Does a State Farm Agent Make?
An actual State Farm agent's salary varies significantly based on factors like experience, location, and performance. As of June 2025:
The average annual salary for a State Farm Agent in the United States is approximately $65,022.
This translates to about $31.26 per hour, $1,250 per week, or $5,418 per month.
Salaries for State Farm Agents generally range between $44,500 (25th percentile) to $77,000 (75th percentile).
Top earners (90th percentile) can make around $99,500 annually.
It's important to note that Jake Stone was an employee who answered phones, not necessarily a sales agent, so his compensation would have been aligned with a customer service or similar role within the company.
Tip: Watch for summary phrases — they give the gist.
Sub-heading: Compensation for Commercial Appearances (Original Jake)
While Jake Stone was an employee, his appearance in the commercial likely came with additional compensation beyond his regular salary. This could have been a one-time payment or a bonus for participating. It wouldn't have been a long-term, residual-based income like that of a professional actor. His initial appearance was more about authenticity than acting prowess.
Step 3: Analyzing the "Professional Actor" Jake's Earnings
Now, let's consider Kevin Miles, the current "Jake from State Farm." As a professional actor, his earnings are structured very differently, involving session fees, residuals, and potentially endorsement deals.
Sub-heading: Commercial Actor Compensation - The Basics
Commercial actors typically earn money through:
Session Fees: This is the base pay for the time spent shooting the commercial. For union actors (which major commercial actors usually are, belonging to SAG-AFTRA), these fees are standardized. Principal actors in commercials can make between $588.90 and $783.10 as a starting session fee.
Residuals: This is where the significant money comes in for successful commercial actors. Residuals are payments made each time a commercial airs, based on factors like the reach of the advertisement (local, national, worldwide) and the duration of its run. The bigger the audience, the more money an actor earns. For example, a commercial airing in the U.K. could yield three times the original session fee for each airing cycle.
Exclusivity: Often, a prominent commercial actor like Kevin Miles will have an exclusivity clause in their contract, preventing them from appearing in commercials for competing brands. This exclusivity usually comes with a substantial payment.
Sub-heading: Kevin Miles's Specific Situation as "Jake from State Farm"
Given that Kevin Miles is the long-term face of a major national brand like State Farm, his earnings would be on the higher end of the commercial acting spectrum. He is not just appearing in one-off ads; he is the brand ambassador.
Long-Term Contract: It's highly probable that Kevin Miles has a multi-year contract with State Farm, guaranteeing him a significant annual income. This would include his session fees for filming numerous commercials, as well as ongoing residuals for the widespread and continuous airing of those ads.
Brand Ambassador Status: Beyond just acting, Miles functions as a brand ambassador, engaging in social media, appearances, and potentially other marketing initiatives. This expands his earning potential beyond just the commercial shoots.
High Visibility: The "Jake from State Farm" character is instantly recognizable. This high visibility and association with a major company would command a premium salary. While exact figures for individual actors are rarely public, it's widely speculated that prominent commercial actors for major brands can earn hundreds of thousands to even millions of dollars annually. This takes into account the extensive airtime, the consistent nature of the campaign, and the actor's role in personifying the brand.
Tip: Read once for flow, once for detail.
Step 4: Factors Influencing Earnings
Several elements contribute to how much "Jake" (or any commercial actor) makes:
Longevity of the Campaign: The longer a commercial runs and the more frequently it airs, the more residuals an actor earns. "Jake from State Farm" has been a consistent presence for years.
Brand Recognition and Impact: The character's success in increasing State Farm's brand recognition and likability directly translates to the actor's value.
Union vs. Non-Union: Union contracts (SAG-AFTRA in the US) typically guarantee better base pay and residuals.
Negotiation Skills: A good agent can secure a much more lucrative deal for their client.
Additional Appearances: Kevin Miles has appeared with major athletes like Patrick Mahomes, Travis Kelce, and Drake, and has even voiced Jake in NBA 2K games, further increasing his value and potential earnings.
Step 5: Distinguishing Between an Employee and an Actor
It's crucial to differentiate the "Jake" who was an actual State Farm employee from the "Jake" who is a professional actor. The former's income would be based on a typical corporate salary structure, with a possible bonus for the commercial. The latter's income is performance-based and driven by industry standards for acting, with significant potential for long-term residuals and brand endorsement fees.
Therefore, when asking "how much does Jake at State Farm make," if you're referring to the current, highly visible Jake (Kevin Miles), the answer is likely significantly more than a standard State Farm employee. His income is more akin to a celebrity endorser than an average insurance agent.
10 Related FAQ Questions
How to become a State Farm agent?
To become a State Farm agent, you typically need a strong sales background, good communication skills, and often a college degree. You'll need to obtain the necessary insurance licenses for your state and go through State Farm's training programs.
How to audition for commercials?
Tip: Don’t overthink — just keep reading.
To audition for commercials, you can start by taking acting classes, building a resume and headshots, and seeking representation from talent agencies. Websites like Backstage also list casting calls.
How to get paid residuals as a commercial actor?
Residuals are typically paid through a collective bargaining agreement (like SAG-AFTRA) and are based on how often and where the commercial airs. Your agent will handle the collection and distribution of these payments.
How to find out the salary range for a specific job at State Farm?
You can find salary ranges for various roles at State Farm on career websites like Salary.com, ZipRecruiter, and Levels.fyi. These sites compile data from reported salaries.
How to differentiate between the original and current Jake from State Farm?
The original Jake (Jake Stone) was a State Farm employee and appeared in the very first "State of Unrest" commercial in 2011, known for his simple "khakis" line. The current Jake (Kevin Miles) is a professional actor who took over the role in 2020 and appears in a wider range of commercials with celebrities.
How to estimate a commercial actor's income?
Estimating a commercial actor's income involves considering their union status, the reach and frequency of the commercials they appear in, and any exclusivity or brand ambassador deals they might have. For highly visible brand faces, incomes can be substantial.
QuickTip: Read a little, pause, then continue.
How to work for State Farm?
You can find career opportunities at State Farm by visiting their official careers website (jobs.statefarm.com). They offer various roles, from agents to corporate positions, and provide information on benefits and the application process.
How to contact "Jake from State Farm"?
While you can engage with the "Jake from State Farm" character through State Farm's social media channels, directly contacting Kevin Miles (the actor) for personal inquiries would typically be done through his agent or publicist.
How to understand the impact of advertising on insurance rates?
While insurance companies spend billions on advertising (State Farm spent nearly $1 billion in 2023), it's generally a small percentage of their overall expenses. Factors like claims, operational costs, and market conditions have a much larger impact on insurance rates.
How to become a successful brand ambassador?
To become a successful brand ambassador, you need to genuinely align with the brand's values, have strong communication and social media skills, and be able to create engaging content that resonates with the target audience.
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