So You Want to Make a Hilarious (and Effective) Charity Video? Hold on to Your Socks, Because We're Diving In!
Let's face it, the internet is overflowing with charity videos. From adorable puppies frolicking in slow motion (because apparently, that motivates donations?) to overly dramatic pleas that leave you reaching for the tissues (but not your wallet), it can be hard to stand out. But fear not, fellow champion of good causes! This guide will turn you from a video newbie to a viral fundraising hero, all with a healthy dose of humor (because let's be honest, laughter is the best medicine, except for actual medicine, which is also pretty great).
Step 1: Ditch the Sad Trombone and Embrace the Power of Silliness
We've all seen them: the videos that hit you over the head with sadness like a guilt-tripping fruitcake. While raising awareness is important, bombarding viewers with negativity won't exactly have them reaching for their credit cards. Instead, let's inject some humor! A funny skit, a playful parody of a popular song, or even a good-natured poke fun at yourself and your charity can be incredibly disarming and memorable.
Remember: People are more likely to donate if they're having a good time (and secretly judging your dance moves, but that's a bonus).
Tip: Keep scrolling — each part adds context.![]()
Subheading: A Word on Cats (Because Obviously)
Cats are the internet's currency, so strategically placed feline cameos are a guaranteed win. Just be sure your kitty collaborator is up for the task. No stressed-out felines, please!
Step 2: Craft a Compelling Story (But Keep it Snack-Sized)
QuickTip: Stop scrolling, read carefully here.![]()
Okay, so alongside the LOLs, you also need a clear message. What cause are you championing? Why is it important? Weave this information into your video in a way that's engaging and concise. Attention spans are shorter than a goldfish's memory these days, so keep your video snappy! Aim for under 2 minutes, and make sure the most important info hits home within the first 30 seconds.
Step 3: Be a Superstar (Even if You Secretly Can't Carry a Tune)
Don't have a Hollywood budget for actors and a recording studio? No worries! The beauty of online video is that authenticity reigns supreme. Get your team involved, film on your phone, and don't be afraid to let your personality shine through. Even if you stumble over your words or your singing voice sounds like a dying walrus, viewers will appreciate the genuine effort.
QuickTip: Reflect before moving to the next part.![]()
Step 4: The All-Important Call to Action (Because Donations Don't Just Appear Out of Thin Air)
So you've made them laugh, you've informed them, and hopefully, you've warmed their hearts. Now it's time to tell them what to do next! Make your call to action clear and easy to follow. Include links to your donation page, social media handles, and any other relevant information. Remember, the easier you make it for people to donate, the more likely they are to do so.
QuickTip: Revisit posts more than once.![]()
How To Make A Charity Video |
Bonus Tip: Embrace the Bloopers!
Let's be real, filming is rarely a smooth process. Those outtakes where your cat knocks over the camera or your co-worker trips over their shoelaces? Gold! Consider including a blooper reel at the end of your video. It shows you're human (and hopefully, hilarious) and adds a touch of lightheartedness.
So there you have it! With a dash of humor, a sprinkle of creativity, and a whole lot of heart, you're well on your way to crafting a charity video that will leave a lasting impression (and maybe even break the internet... but that might be asking a bit much). Now go forth and make the world a better place, one funny video at a time!